The newest book from Ram Charan was released yesterday (2/24/2015). We have presented so many of his books at the First Friday Book Synopsis in Dallas that I am almost certain that we won’t do this one. But, I thought that our blog readers would like to know that he has another book out.
The book is entitled The Attacker’s Advantage: Turning Uncertainty into Breakthrough Opportunities (Public Affairs: 2015). On its first day of release, it shot to the top of Amazon.com’s Planning and Forecasting sub-section of Business Book Best-Sellers. The reviews on Amazon.com are enthusiastic, but as always, we don’t know where they come from or how they got there.
Here is the description of the book from Amazon.com:
The forces driving today’s world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker’s Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.
While many leaders know how to cope with operational uncertainty—when, for example, revenue fluctuates—the same cannot be said for dealing with structural uncertainty that can alter the money-making patterns of a company, industry or entire economic sector…. [The book demonstrates] the huge upside offered by structural uncertainty and provides the concepts and tools—such as being able to spot the catalysts of disruption, building organizational preparedness, developing a financial understanding of the consequences—to take advantage of forces that are creating new customer needs, market segments and ways to make money.
The book has four major sections:
1. The Fundamental Leadership Challenge of Our Time
2. Building Perceptual Acuity
3. Going on the Offense
4. Making the Organization Agile
Some summaries of Charan’s earlier books are available at 15MinuteBusinessBooks.com.
Only time will tell whether this is a valuable contribution to the business literature. But, from the first day of its release, it is certainly off to a smashing start.