Christensen Featured in Interview about Marketing Theory

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York:  Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. Duncan). The book focuses on marketing and consumer behavior.  It is in… Read More Christensen Featured in Interview about Marketing Theory

Sinek’s Newest Book Debuts at # 5

You may remember that two years ago, I presented a synopsis of Simon Sinek‘s best-seller, Leaders Eat Last:  Why Some Teams Pull Together and Others Don’t (New York:  Portfolio, 2014) .  He is described as an optimist, and touts inspiration as his key deliverable in business. Sinek’s TED talk, “How Great Leaders Inspire Action,” is the third most-watched… Read More Sinek’s Newest Book Debuts at # 5

Pre-Suasion is November 4 Book Synopsis Selection

At our November 4 First Friday Book Synopsis, I will present the blockbuster best-seller entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Simon & Schuster, 2016).  This book has been on the Wall Street Journal business-best selling list for two consecutive weeks.  It debuted on the list at # 2 on September 17-18,… Read More Pre-Suasion is November 4 Book Synopsis Selection

Bennett’s Feminist Fight Book Debuts on Best-Seller List at # 3

A smashing business-best seller on feminism has crashed the Wall Street Journal, debuting on its list at # 3 in the September 24-25 edition (p. C10). Jessica Bennett’s work, Feminist Fight Club: An Office Survival Manual for a Sexist Workplace (Harper), was distributed on September 13, 2016.  At this writing, it is # 1 in three business books… Read More Bennett’s Feminist Fight Book Debuts on Best-Seller List at # 3

Why Chaos Monkeys Flew in to the Best-Seller List at # 5

Only one new book debuted on the Wall Street Journal business best-selling list, published on July 16-17, p. C10. The book is entitled Chaos Monkeys:  Obscene Fortune and Random Failure in Silicon Valley by Antonio Garcia Martinez (New York:  Harper, 2016).  The book was distributed on June 28, 2016, and debuted at # 5 in the… Read More Why Chaos Monkeys Flew in to the Best-Seller List at # 5

Coben’s “The Stranger” is Very Strange – and Not Very Good

I just finished Harlan Coben‘s newest novel, The Stranger (Dutton, 2015). I wish I were more enthusiastic.  Always a master mystery storyteller, I have always greatly anticipated the release of each of his books.  As always, this book hit the fiction best-seller lists, but quickly dropped out.  Today, it stands as the 75th best-selling overall book… Read More Coben’s “The Stranger” is Very Strange – and Not Very Good

Not What Sandberg Had In Mind – This One May Need to “Lean Out”

A new book about gender has created controversy, but perhaps for all the wrong reasons.  How would you like to know that women are the superior gender, and that we actually don’t need men at all? I don’t think that’s what Sheryl Sandberg had in mind when she wrote Lean In:  Women, Work, and the… Read More Not What Sandberg Had In Mind – This One May Need to “Lean Out”

All the Way to the Top for “Get What’s Yours” – Our Profound Insecurity!

The book I blogged about on March 21, Get What’s Yours, has soared to the top of the hardcover business best-seller list in the Wall Street Journal, published today (3/28-3/29, 2015, p. C10).  It is # 1 on that list, and # 4 on the hardcover non-fiction list. Here is its rankings on the Amazon.com… Read More All the Way to the Top for “Get What’s Yours” – Our Profound Insecurity!