Christensen Featured in Interview about Marketing Theory

At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York:  Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. Duncan). The book focuses on marketing and consumer behavior.  It is in… Read More Christensen Featured in Interview about Marketing Theory

Sinek’s Newest Book Debuts at # 5

You may remember that two years ago, I presented a synopsis of Simon Sinek‘s best-seller, Leaders Eat Last:  Why Some Teams Pull Together and Others Don’t (New York:  Portfolio, 2014) .  He is described as an optimist, and touts inspiration as his key deliverable in business. Sinek’s TED talk, “How Great Leaders Inspire Action,” is the third most-watched… Read More Sinek’s Newest Book Debuts at # 5

Pre-Suasion is November 4 Book Synopsis Selection

At our November 4 First Friday Book Synopsis, I will present the blockbuster best-seller entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Simon & Schuster, 2016).  This book has been on the Wall Street Journal business-best selling list for two consecutive weeks.  It debuted on the list at # 2 on September 17-18,… Read More Pre-Suasion is November 4 Book Synopsis Selection

Bennett’s Feminist Fight Book Debuts on Best-Seller List at # 3

A smashing business-best seller on feminism has crashed the Wall Street Journal, debuting on its list at # 3 in the September 24-25 edition (p. C10). Jessica Bennett’s work, Feminist Fight Club: An Office Survival Manual for a Sexist Workplace (Harper), was distributed on September 13, 2016.  At this writing, it is # 1 in three business books… Read More Bennett’s Feminist Fight Book Debuts on Best-Seller List at # 3

Beloved CCN Client Passes Away

One of Creative Communication Network‘s most renowned and beloved clients passed away on August 21, 2016.  Ray Gilmer was a client of CCN President Karl Krayer, and they worked together on influencing presenations to sell his patented product to enhance sleep, entitled CES (Cranial Electrical Stimulator). You can read the obituary which details his outstanding… Read More Beloved CCN Client Passes Away

CCN Involved with Domestic Violence Candlelight Vigil on September 30

On Friday, September 30, the New Beginning Center hosts a candlelight vigil to honor the victims and survivors of intimate partner and family violence.  The New Beginning Center is a non-profit organization in Garland, Texas, dedicated to where life without Domestic Violence begins.  The multi-faceted program begins at 6:00 p.m. at Lakeside Market Plano, located at 5801 Preston… Read More CCN Involved with Domestic Violence Candlelight Vigil on September 30

Register Now for CCN-Sponsored Domestic Violence Conference

Please save the date and register for The State of Affairs in Domestic Violence conference on October 21.   This conference is sponsored by Creative Communication Network, New Beginning Center, and Hope’s Door. The flier below has all the details, including date, time, location, speakers, and topics. You can register by clicking HERE.  Voluntary donations… Read More Register Now for CCN-Sponsored Domestic Violence Conference

Empathy Training May Not Be Genuine

We have presented several books over the years that have featured empathy as an important skill for managers to exhibit.  Obviously, the Kouzes and Posner best-seller, Encouraging the Heart (Jossey-Bass, 2003), includes many different references to empathy as a management tool in recognizing and reinforcing employee behavior. I was interested in a recent syndicated article… Read More Empathy Training May Not Be Genuine