Tag: Enchantment

People Prefer to Work with People That They Like – (a Lesson from Guy Kawasaki about “How to Interact Well” with Clients & Customers)

“Likable” — having qualities that bring about a favorable regard ————— So, I was talking to a consultant this morning.  He has a client who provides a very common product – something that companies can buy from others, and they buy it constantly.  So, they need to “set themselves apart,” and “product” is not the… Read More People Prefer to Work with People That They Like – (a Lesson from Guy Kawasaki about “How to Interact Well” with Clients & Customers)

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Win by Frank Luntz and The Thank You Economy by Gary Vaynerchuk — Coming for Next Month’s First Friday Book Synopsis, Friday, June 3

This morning, we had a terrific session of the First Friday Book Synopsis.  Karl Krayer presented his synopsis of Tell to Win by Peter Guber, reminding us all of the centrality of story…  It took me back to my graduate school days, where my professor at USC (Dr. Walter Fisher) taught us the narrative paradigm… Read More Win by Frank Luntz and The Thank You Economy by Gary Vaynerchuk — Coming for Next Month’s First Friday Book Synopsis, Friday, June 3

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Guy Kawasaki; Tell to Win – Come Join Us Friday For Two Great Books, Great People, And Great Food

There’s still time. If you live in the DFW area, come join us  this Friday (May 6) for the May First Friday Book Synopsis.  We meet at the Park City Club. (near the Tollway and Northwest Highway). Karl Krayer will present his synopsis of Tell to Win.  I will present my synopsis of the terrific… Read More Guy Kawasaki; Tell to Win – Come Join Us Friday For Two Great Books, Great People, And Great Food

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Enchantment by Guy Kawasaki, and the Hidden Power of Story – Coming for the May First Friday Book Synopsis

We had a wonderful session for the April First Friday Book Synopsis, with presentations of Practically Radical and Change the Culture, Change the Game.  Those synopses, with audio + handout, will soon be available on our companion web site, 15minutebusinessbooks.com. For May, we have chosen two terrific business best-sellers. I will present my synopsis of… Read More Enchantment by Guy Kawasaki, and the Hidden Power of Story – Coming for the May First Friday Book Synopsis

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Guy Kawasaki, The King Of Practical – Consider Four Things You Can Do To Make A Good Impression (From Enchantment)

There are two kinds of books (ok – probably more than two kinds). There are “practical” books, and there are “theroetical” books.  They are both valuable.  Think about it this way.  You can read Where Good Ideas Come From by Steven Johnson to think about the big picture of how groups and societies look for… Read More Guy Kawasaki, The King Of Practical – Consider Four Things You Can Do To Make A Good Impression (From Enchantment)

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