At the November First Friday Book Synopsis, Randy Mayeux will present Competing Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. Duncan). The book focuses on marketing and consumer behavior. It is in… Read More Christensen Featured in Interview about Marketing Theory
Here is some terrific, and challenging, insight from Alan Murray from the Wall Street Journal: The End of Management: Corporate bureaucracy is becoming obsolete. Why managers should act like venture capitalists. The entire article is definitely worth reading. Here are key excerpts: “Modern” management is nearing its existential moment. When I asked members of The… Read More The “Innovator’s Dilemma” Applies To Management, As Well As Technology – Insight From Alan Murray (WSJ)
Innovation and technology create game-changers. And a true game-changer was the arrival of the CT scanning capability. Slate.com’s The Big Money has a fascinating article I Wanna CT Scan Your Hand: How the Beatles created our soaring health care costs by Thomas Goetz. (This is excerpted from the book The Decision Tree: Taking Control of… Read More Innovation and Technological Breakthroughs make everything more affordable – well, almost everything; consider Health Care
First Friday Book Synopsis 