Christensen Featured in Interview about Marketing Theory

At the November First Friday Book Synopsis, Randy Mayeux will present Competing christensenbookcoverAgainst Luck: The Story of Innovation and Customer Choice, (New York:  Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. Duncan).

The book focuses on marketing and consumer behavior.  It is in the top 10 in three different business categories, according to the best-seller list published by

christensenpictureChristensen argues that when companies develop and produce products, they are successful only when they understand what triggers customer choices.  His theory about consumers is based upon the assumption that we actually “hire” goods and services to perform certain jobs for us.

This assumption is the subject of an extensive Wall Street Journal interview by Alexandra Wolfe published on October 1-2 (p. C17).

You can read the interview by clicking HERE.



One thought on “Christensen Featured in Interview about Marketing Theory

  1. I feel this is among the such a lot important info for me.
    And i am satisfied reading your article. However want to
    statement on few normal issues, The web site taste is perfect, the articles is in point of fact
    excellent : D. Good job, cheers

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s