Pre-Suasion by Robert Cialdini; Competing Against Luck by Clayton Christensen – Coming for the November 4 First Friday Book Synopsis

12 times a year, 24 books a year, the First Friday Book Synopsis is the place to learn the key contentFFBS 11,16 of very good, always useful, business shaping (and life shaping) business books.

On Friday, I presented my synopsis of The Inevitable by Kevin Kelly, and my colleague presented his synopsis of CHAOS MONKEYS by Antonio García Martínez. You will be able to purchase our synopsis soon, with our comprehensive handouts and the audio recordings of our presentations, from our companion site,

For our next session on November 4, Karl will present his synopsis of the new, long-awaited book by Robert Cialdini, Pre-Suasion. And I am presenting my synopsis of the new book by Clayton Christensen and his team, Competing Against Luck. These are two really good books, and you really won’t want to miss this session. (Although, in reality, we always select two good books for our sessions!).

Here is the flier with all of the details. And, you can register now for our event by clicking here.

click on image for full view
click on image for full view

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