What kind of presentation will you be making? Be clear about that, and you might do a much better job.
Understanding the purpose of a presentation is an important first consideration – a starting point.
Traditionally, the big “two” have been “Informative” presentations and “Persuasive” presentations.
“Informative” is simple—“I will inform you of something” (something that you may know next-to-nothing about).
“Persuasion” is much more challenging – I will seek to change your mind, your attitude, your behavior.
You see why persuasion is so challenging, don’t you? I don’t like to change my mind, or attitude, or behavior, and I don’t want you trying to change it either.
But, there are variations even within these two. So, here is my new “lecture outline” on the types of presentations (speeches) which I have prepared for my speech class. Look it over; you might find it helpful.
Broad Category — Informative Presentations
- Let me inform you (Let me explain to you) — (you do not know this – I will tell you)
- Let me teach you – (you don’t know enough about this – I will teach you)
- Let me remind you – (think daily huddle)
- Let me report to you – (you need to be kept up to date – I will give you a progress report)
Broad Category — Persuasive Presentations
- Let me challenge you/stretch you – (with some information; challenging you to aim higher)
- Let me correct you – (you’re off target; here’s how to get back on target)
- Let me motivate you – (you know what to do; get to it!)
- Let me sell you on this –
- (think customers; you are persuading them to accept your solution/product/service/suggestion)
- (and, think of a response to an RFP — a “pitch” of some kind)
Broad Category – Other
- Let me honor you — (think retirement or award celebration)
- Let me entertain you – (think department or company picnic)
Note – each and every presentation matters to:
- the audience – (they need to hear this; know this; learn from this)
- you – in regards to your own professional development — (you are delivering a presentation of consequence; and, each time, you are working on delivering better presentations, aiming for “outstanding” every time)