Recently, I spoke to a leadership team for a group that wanted to make sure they stayed on top. It was a sharp, talented group. But, competition is fierce in their industry, and they are always threatened by someone coming up from behind.
So, among other sources, I pulled out my notes from the book Contagious: Why Things Catch On by Jonah Berger. (Good book!). And, I got to thinking about the whole emphasis on branding; the power of brand. And brand power is great power indeed. From Entrepreneur.com:
Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer.
And I got to thinking… What a company needs is:
More than just reputation
More than just BRAND
More than just buzz…
A company needs something akin to…MOJO!
When a person, a team, a company, has the MOJO, people just know “they are on their game. They are at the top of the game. They are the current ‘unbeatable’ ones. They are definitely the ones to go with – choice #1.”
“Getting” MOJO is partly magic, partly luck, but it only comes after some pretty serious creative, great work-ethic, brilliantly executed strategy is pulled off to near perfection. And then followed-up with continuing brilliance. In other words, it is partly luck, and a whole lot of work, sustained over the long haul.
When a company has the MOJO, it is choice #1, “definitely the company to go with.” Why would anyone choose to go with any other company when this one clearly has the MOJO?
So, here’s the question: do you have your MOJO? Does your company have the MOJO?
If not, it’s time to find your MOJO!