We are excited about our guest speaker at the December 5 First Friday Book Synopsis. Substituting for me will be Lin O’Neill, who has presented at our synopsis several times. 
Lin is an effective and innovative consultant, trainer, speaker and coach with significant experience in strategy development and implementation, entrepreneurship, transition planning, cross-functional teams, change management and process improvement.
The book she presents is a best-seller by Seth Godin, entitled V is for Vulnerable: Life Outside the Comfort Zone (New York: Portfolio, 2012). V is for Vulnerable looks and feels like a classic picture book. But it’s not for kids, it’s for hardworking adults. It highlights twenty-six of Seth Godin’s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod.
Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Don’t miss this synopsis. You can register by clicking here.
First Friday Book Synopsis 