I’m intrigued by Katie Couric’s move to Yahoo – Yahoo’s new “Global Anchor.” I’m not yet smart enough to figure out exactly what it means, or if it will work.
But, I think I am slowly “getting” part of the current landscape. Somebody has to still create content. Content is still pretty much the same. But delivery is constantly in flux.
A large, and growing, percent of video watching is now not on a television screen, but on a smart phone screen or tablet screen. So, video content is the “same” or, at least, “similar” – but the delivery is different.
I started out as an Amazon book buyer. (I guess I’m partly to blame that Border’s went under). But now I buy a whole lot more through Amazon – everything from shaving cream to pillows to… the products are the same. But the delivery system is different.
I now watch television with multiple remotes on the table, and my iPad in my lap. I am quick to pause the screen, change to Netflix, watch a brief video or check out some definition or connection on my iPad. And I know I’m not very good at this kind of digital use.
Everything is becoming more interactive.
I don’t quite know what is coming. But Katie Couric on Yahoo… this seems to hint at more changes ahead, don’t you think?