At our November 4 First Friday Book Synopsis, I will present the blockbuster best-seller entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Simon & Schuster, 2016).  This book has been on the Wall Street Journal business-best selling list for two consecutive weeks.  It debuted on the list at # 2 on September 17-18,… Read More Pre-Suasion is November 4 Book Synopsis Selection