Tag: purpose

Customer Disloyalty and Business as We Shift Toward Subjectivity

I had three different people recommend a book to me last week.  The book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth is about a lot of things, especially the power of passion and purpose in business.  But it is also… Read More Customer Disloyalty and Business as We Shift Toward Subjectivity

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Passion – Energy and Purpose, in Business and in All of LIfe

When you start looking for something, it just seems to show up everywhere. And lately, I keep thinking about passion. I was watching just a snippet of one of my favorite movies, Field of Dreams, and saw the scene where this exchange occurred. Ray had dragged an unwilling Terence Mann to a baseball game, where… Read More Passion – Energy and Purpose, in Business and in All of LIfe

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