First Friday Book Synopsis

"…like CliffNotes on steroids…"

Greg McKeown: An interview by Bob Morris

McKeown, GregGreg McKeown is the author of the New York Times bestseller, Essentialism: The Disciplined Pursuit of Less. His writing has appeared or been covered by Fast Company, Fortune, HuffPost, Politico,Inc. Magazine and Harvard Business Review. He has also been interviewed on numerous television and radio shows including NPR and NBC. McKeown is the CEO of THIS, Inc. where his clients include Adobe, Apple, Airbnb, Google, Facebook, Pixar,, Symantec, Twitter, VMware and Yahoo!.

Greg is an accomplished public speaker. He has spoken to hundreds of audiences around the world including in Australia, Bulgaria, Canada, China, England, India, Ireland, Italy, Japan, Norway, Singapore, Switzerland and the United States. Highlights include speaking at SXSW, interviewing Al Gore at the Annual Conference of the World Economic Forum in Davos Switzerland and receiving a personal invitation from Haakon, Crown Prince of Norway, to speak to his Annual Innovation Conference.

In 2012 Greg was named a Young Global Leader by the World Economic Forum. Originally from London, he now lives in Silicon Valley with his wife and their four children. He graduated with an MBA from Stanford University.

Here is an excerpt from my interview of Greg.

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Morris: Years ago, was there a turning point (if not an epiphany) that set you on the career course you continue to follow? Please explain.

McKeown: It happened years ago, one day after our precious daughter was born, healthy and happy at 7 pounds, 3 ounces. What should have been one of most serene days of my life was filled with tension. Even as my beautiful new baby lay in my wife’s tired arms, I was on the phone and on email with work, and I was feeling pressure to go to a client meeting.

My colleague had written, “Friday between 1-2 would be a bad time to have a baby because I need you to come be at this meeting with X.” It was now Friday and though I was pretty certain (or at least I hoped) the email had been written jest, I still felt pressure to attend.

Instinctively, I knew what to do. It was clearly a time to be there for my wife and newborn child. So when asked whether I planned to attend the meeting, I said with all the conviction I could muster…


To my shame, while my wife lay in the hospital with our hours-old baby, I went to the meeting. Afterward, my colleague said, “The client will respect you for making the decision to be here.” But the look on the clients’ faces did not evince respect. Instead, they mirrored how I felt. What was I doing there?! I had said “yes” simply to please, and in doing so disrespected my family, my integrity, and even the client relationship.

As it turned out, exactly nothing came of the client meeting. But even if it had, surely I would have made a fool’s bargain. In trying to keep everyone happy I had pleased no one and sacrificed what mattered most. On reflection I discovered this important lesson: If you don’t prioritize your life, someone else will.

Morris: To what extent has your formal education been invaluable to what you have accomplished in life thus far?

McKeown: My undergraduate was in journalism which is one of the only majors that teaches you how to ask the right questions. Almost all formal education teaches you how to find the right answer. That’s good as far as it goes. But to ask the right question is a higher and more valuable skill.

Morris: Of all the films that you have seen, which – in your opinion – best dramatizes important business principles? Please explain.

McKeown: I love the film Gandhi. He is an Essentialist and the film captures this. With singleness of purpose—to achieve independence for the Indian people—he eliminated everything else from his life.

He called the process, “Reducing himself to zero.” He dressed in his own homespun cloth (khadi) and inspired his followers to do the same. He spent three years not reading any newspapers because he found that their contents added only nonessential confusion to his life. He spent 35 years experimenting with simplifying his diet. He spent a day each week without speaking. It would be an understatement to see he eschewed consumerism: when he died he owned less than ten items. He intentionally never held a political position of any kind and yet became, officially within India, the Father of the Nation.

And his contribution extended well beyond India. As General George C. Marshall, the American Secretary of State said on the occasion of Gandhi’s passing, “Mahatma Gandhi had become the spokesman for the conscience of mankind, a man who made humility and simple truth more powerful than empires.” And Albert Einstein added, “Generations to come will scarce believe that such a one as this ever in flesh and blood walked upon this earth.” It is impossible to argue with the statement that Gandhi lived a life that really mattered or that his ability to focus on what was essential and eschew the nonessential was critical to his success.

Morris: From which non-business book have you learned the most valuable lessons about business? Please explain.

McKeown: Can I cheat and point to an essay rather than a book? It was written by Tennessee Williams and was first published in The New York Times and tells the story of his experience following the release of his widely acclaimed play The Glass Menagerie. The piece is called, and contains his thesis in the title, “The Catastrophe of Success.” He describes how his life changed after the success of the play and how he became distracted from the essentials that led to his success in the first place.

For more than 15 years I have been obsessed with a single question: “Why do otherwise capable people and teams not breakthrough to the next level?” The answer, as Williams beautifully captures, is success. It’s a counterintuitive answer: one that is hidden in plain sight. Success can become a catalyst for failure if it leads to what Jim Collins called “the undisciplined pursuit of more.” The key is to become successful at success. The antidote is the disciplined pursuit of less, but better.

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To read the complete interview, please click here.

Greg cordially invites you to check out the resources at his website and LinkedIn.

Sunday, March 22, 2015 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

David Burkus: An interview by Bob Morris

BurkusDavid Burkus is the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas. David is Assistant Professor of Management at the College of Business at Oral Roberts University, where he teaches courses on leadership, creativity, strategy, and organizational behavior. He is the founder and host LDRLB, a podcast tank that shares insights from research on leadership, innovation, and strategy. His work as been featured in Forbes, Fast Company, PsychologyToday, Inc, Bloomberg Businessweek, Financial Times, and the Harvard Business Review.

Here is an excerpt from my interview of him. To read the complete interview, please click here.

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Morris: Before discussing The Myths of Creativity, a few general questions. First, who has had the greatest influence on your personal growth? How so?

Burkus: Identifying a single person is difficult, as I’m constantly seeking out and refining a collection of personal influences. I can easily identify how it all began, however. When I was an undergraduate student, I took a course on public relations with the late Dr. Johnny Mac Allen. It was he who really got me into reading a wide variety of personal and professional literature and set me on a course of voracious reading that continues.

Morris: The greatest impact on your professional development? How so?

Burkus: One of Dr. Allen’s best suggestions was to have a “board of directors” for personal and professional growth instead of focusing on only one or two individuals for guidance or mentorship. I find that to be incredibly valuable because it provides a diversity of perspectives. As such, I am constantly choosing and refining who serves on the board. In truth, many folks don’t even know they have that big of an influence on me…they just know I seem to pepper them with questions from time to time.

Morris: Years ago, was there a turning point (if not an epiphany) that set you on the career course you continue to follow? Please explain.

Burkus: I began my undergraduate career as an English/writing major. I wanted to be a novelist and poet. However, after I took a few courses in business and organizational psychology I got hooked. As I continued on to graduate studies in organizational psychology, I felt like there was this vast world of evidence-based principles for guiding people and organizations, principles that were largely ignored by practitioners…and for good reason. Science is hard to read if you’re not a scientist and the goal of many researchers is to write for other researchers, not practitioners. I felt like there was I niche I could serve using my interests and training in storytelling to make stories out of the science I was trained to read. That’s the path I am on now, and I am loving it.

Morris: To what extent has your formal education been invaluable to what you have accomplished in life thus far?

Burkus: My day job is as a college professor, so formal education is a sort of union card that one must obtain before being allowed in. However, outside of campus, I find that formal education is a necessary but insufficient qualification. The world doesn’t care what you know (as proven by pieces of paper); it cares what [begin italics] contributions [end italics] you are making. My formal education allowed me to contribute more than I otherwise could…but I sometimes feel there are lots of people with an extensive formal education who really don’t contribute much of genuine value.

Morris: Here are several of my favorite quotations to which I ask you to respond. First, from Oscar Wilde: “Be yourself. Everyone else is taken.”

Burkus: I love this quote. I work with my undergraduate students at length to help them discover what unique contributions they can make to the world. At that age especially, I think so many are still following down a path prescribed for them by formal education. But the challenge of that path is that it is general, not specific to them. So figuring out their specific role is something they should probably do before leaving that path to write their own.

This is probably what Ralph Waldo Emerson had in mind when suggesting, “Do not go where the path may lead, go instead where there is no path and leave a trail.”

Morris: From Albert Einstein: “We cannot solve our problems with the same thinking we used when we created them.”

Burkus: Totally agree. I’d couple that with a quote from G.K. Chesterton: “It isn’t that they can’t see the solution; it’s that they can’t see the problem.” Many of our problems stem from solutions to past problems. Clearly the line of thinking that led to that solution can’t be used to recognize the new problem and solve it.

Morris: Finally, from Peter Drucker: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Burkus: This one hits me hard. One of the questions I’m constantly asking myself is, “Do I need to be doing this?” We get so used to taking on more work and are really inept at pruning work that doesn’t serve our goals anymore. But pruning is important. By eliminating useless activities we divert more focus to the useful ones.

Morris: The greatest leaders throughout history (with rare exception) were great storytellers. What do you make of that?

Burkus: I’m betting my career on it! We’re hard-wired to receive information in stories. Despite years of formal education that molds us into logical thinkers, we are still emotionally drawn to information presented in the form of stories. I believe that’s what explains the great impact in the business world by those great leaders most important as well. We need empirical, evidence-based research on how best to lead…but if it’s not presented in a story, we’ll probably never truly appreciate it.

Morris: In recent years, there has been criticism, sometimes severe criticism of M.B.A. programs, even those offered by the most prestigious business schools. In your opinion, in which area is there the greatest need for immediate improvement? Any suggestions?

Burkus: I think it couples quite nicely with your previous question. A traditional MBA program is extremely quant-heavy. We’re teaching students to crunch numbers and make decisions on data alone. This is hugely important and largely the best way to make decisions. However, when we ask those students to become leaders, we’re asking them to take the decisions they’ve made and tell a story to those entrusted to them…and they’re largely unable to do it.

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To read the complete interview, please click here.

David cordially invites you to check out the resources at these websites:

His website link

The Myths of Creativity link

LDRLB website link



Friday, January 24, 2014 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Kill the Company: A book review by Bob Morris

Kill CompanyKill the Company: End the Status Quo, Start an Innovation Revolution
Lisa Bodell
Bibliomotion (2013)

How to envision the future you want to create, make the necessary connections, and meanwhile engage in assumption reversal

Obviously, it would be idiotic to kill an entire company or eliminate all of its status quo. If Lisa Bodell knows of one — in which there are literally no efforts to improve, none occurs, and there is a total commitment to what James O’Toole characterizes as “the ideology of comfort and the tyranny of custom” throughout the given enterprise — I would very much like to know about it. For companies annually ranked the most highly admired and best to work for, that is their status qo. The challenge is to sustain constant and continuous improvement. Not all are willing and/or able to do that.

Bodell has a rock-solid thesis and I think it is best explained with a metaphor. Think of a company as a garden, as a living organism, and think of its leaders as gardeners. The healthiest gardens receive proper nourishment and relentless, skillful pruning by leaders who have a green thumb for “growing” people as well as vegetation.

As I read her brilliant book, I was again reminded of what was then described (in 1980) as a “killer frost.” My wife said that, to save our young crepe myrtles, we would have to trim them back severely, almost to ground level. We did and they survived the single-digit temperatures and eventually flourished. In Capitalism, Socialism and Democracy (1942), Joseph Schumpeter introduced his concept of “creative destruction.” That is what then GE chairman and CEO, Reggie Jones, had in mind when he selected Jack Welch to succeed him and urged him to “blow up GE.”

Bodell helps those who read her book to envision the future they want to create, to make the necessary connections that requires, and meanwhile to engage in assumption reversal. She believes (and I agree) that almost all of human limits are self-imposed. Many (most?) of our assumptions when making decisions are either wrong or inappropriate. Henry Ford was right: “Whether you think you can or think you can’t, you’re probably right.” I can almost see Bodell nodding in agreement.

These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Bodell’s coverage.

o Traditional Paths to Success Hold Great Companies Back Pages (5-6)
o Futurethink INNOVATION DIAGNOSTIC (10-12)
o An Unhealthy Obsession (28-31)
o Culture Killers (33)
o Positive vs. Negative vs. Complacent Cultures (44-46)
o As Killer Queries (56-60)
o Kill a Stupid Rule (71-74)
Comment: I say kill all of them.
o Kill Rules, Question/Challenge Assumptions (83-85)
o How to Build Strategic Imagination (96-98)
o Creative Problem Solving (102-104)
o Ink Inc. Behaviors (116-119)
o Your Innovation Toolkit (169-174)
o Assumption Reversal (193-195)
o Start Your Innovation Revolution (210-212)

Readers will appreciate Bodell’s insightful examination of dozens of real-world situations in real companies (e.g. American Express, Best Buy, Citi, Pfizer, Pixar, Procter & Gamble, Starwood Hotels & Resorts, and Tata Group), situations that involve real people who struggle with real business threats and perils as well as opportunities with which most readers can identify. Given the size and complexity of the aforementioned companies, I hasten to add that the core concepts of the change initiative methodology that Bodell recommends will work with almost any company, whatever its size and nature may be.

When concluding her book, Lisa Bodell observes, “Ultimately, it’s never too late. Your journey toward positive change and greater innovation started when you opened this book and read the first sentence. [And I presume to add that it may end if you never reach Page 219.] Creating a better future starts now.”

Tick, tock, tick, tock….

Monday, September 16, 2013 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Was Steve Jobs a Good Decision Maker?

Jobs holding a white iPhone 4 at Worldwide Developers Conference 2010


Here is an excerpt from an article written by Tom Davenport for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.

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The world continues to honor and mourn Steve Jobs weeks after his death, and there is plenty to praise. His legacy lives on in today’s iCloud and iOS 5 availability, and in the new iPhone 4S being praised by several prominent technology reviewers. David Pogue, my favorite technology writer, is so enthusiastic as to call the new phone’s features almost magical.

I’ve long admired Apple products, too. By my count there are six Macbooks, two iPads, and three iPhones—not to mention a few iPods—in my family’s possession. If you judge only by the product outcomes or by Apple’s market value, Jobs seems the best decision-maker in the history of consumer products.

But of course, like every other human, his decisions weren’t all great. In the 1980s he hired John Sculley to succeed himself as CEO of Apple, and Sculley presided over a period of slow growth and product missteps in the ensuing years. Jobs commented about Sculley: “What can I say? I hired the wrong guy. He destroyed everything I spent 10 years working for, starting with me.” Jobs’ major startup during his hiatus from Apple, NeXT Computer, was largely unsuccessful — at least in the hardware business. His decision to sell all of his Apple stock when Sculley pushed him out cost him billions. And when he came back as CEO, he allowed the backdating of stock options.

In terms of decision processes and style, Jobs was famous for being a tough micro-manager, at least where product design decisions are concerned. As a Fortune magazine article on Apple’s culture put it: “He’s a corporate dictator who makes every critical decision—and oodles of seemingly noncritical calls too, from the design of the shuttle buses that ferry employees to and from San Francisco to what food will be served in the cafeteria.”

He also didn’t believe in analytical decisions based on extensive market research. From The New York Times‘ obituary: “Mr. Jobs’s own research and intuition, not focus groups, were his guide. When asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.”

Based on the evidence, I will grant that he made some fantastic design decisions, but not that he was an expert on effective decision processes.

Granted, there is some evidence that even Jobs came to realize the shortcomings of one man’s intuition as the only source of decision wisdom. In a summary of a 1997 interview, a New York Times article published earlier this year noted: “In his early years at Apple, before he was forced out in 1985, Mr. Jobs was notoriously hands-on, meddling with details and berating colleagues. But later, first at Pixar, the computer-animation studio he co-founded, and in his second stint at Apple, he relied more on others, listening more and trusting members of his design and business teams.”

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To read the complete article, please click here.

Tom Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College and has taught at Harvard Business School, Dartmouth’s Tuck School, the University of Texas, and the University of Chicago. He is a widely published author and speaker on the topics of analytics, information and knowledge management, reengineering, enterprise systems, and electronic business. He has written over 100 articles for such publications as Harvard Business Review, Sloan Management Review, California Management Review, the Financial Times, and many other publications, and has been a columnist for Information Week, CIO, and Darwin magazines. His latest of a dozen books is Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right, co-authored with Brook Manville and published Harvard Business Review Press (2012). To check out Tom’s other blog posts, please click here.



Saturday, April 21, 2012 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

6 Lessons We Could Learn from Steve Jobs

Here is an excerpt from an article written by Margaret Heffernan for BNET, The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here.

*     *     *

Tracking the achievements of Steve Jobs isn’t a difficult thing to do. They’re big, public and – especially in technology – remarkably long lasting. More tricky but, I think, more interesting, is eliciting from those achievements the lessons we could learn from his successes if we tried.

[Here are the first three of the six lessons.]

1. Style is Content

From the outset, Jobs and Apple believed in style: in fonts, in graphics, in industrial design and in marketing. It’s easy to under-estimate how eccentric this was at the time – and how eccentric it remains today. While most organizations believe that style is the exclusive purview of marketing, few achieve it even there. Most hardware and software remains remarkably clunky, ugly or simply derivative. (The Kindle is hideous; the Fire a pale imitation.) When I first started working in technology 15 years ago, style was dismissed as frivolous and that’s the status it still holds in most companies today. Anyone who imagines that Apple’s success derives entirely from what’s inside the box  (and there are more than a few) has missed a very obvious point.

Conventional wisdom divides thinking into the left brain and the right brain. The left is all systematic, rational, linear while the right is more emotional and creative. What Jobs demonstrated was that success lies not in emphasizing one over the other but in bringing them together. The physical representation of this was clear when he took over Pixar. The new campus planned 3 separate buildings: for creatives, for producers and for business people. He insisted that they be brought under one roof, with toilets at the center – because that’s where everyone meets and talks.

2. Patience Beats Speed

For all that Apple is known for fast product development, the truth is that Jobs was very good at waiting. After his return to Apple in 1997, when the company teetered on the brink of bankruptcy, he did what any smart CEO would do: slashed product lines (15 desktop models to 1) cut software and hardware engineers, eliminated peripherals, reduced inventory and retailers and moved most manufacturing offshore. There is nothing brilliant about this; it’s textbook stuff. But asked in 1998, by Richard Rumelt, what he was going to do next, in order to move Apple beyond its fragile niche position, Jobs had a gutsy answer: “I am going to wait for the next big thing.”

Wait? In a technology business? That took courage. Of course, once he’d figured out what the next big thing was, Jobs was methodical and patient – again – in putting in place everything he’d need to take advantage of the seismic shift in the environment when the U.S. market moved to broadband.

It’s also worth remembering that, during the three years he did this, he was remorselessly hammered by industry analysts not one of whom understood what he was up to.

3. Drama Trumps Romance

Jobs’s product launches were famed for their drama. But one thing they didn’t offer was romance. The products did what they said they’d do. Marketing commentary around them didn’t promise fantasies, illusions or daydreams. Apple promoted its products but didn’t hype them. This may seem a lackluster quality but it built trust. Apple said its products were easy to use not because (like many of its competitors) it hoped that was true, or because it was true for the PhD engineers who’d invented them, but because it was true. It seems peculiar to celebrate a company for truth in advertising but that’s one reason why Apple customers, once smitten, stayed loyal.

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To read the complete article, please click here.

Margaret Heffernan worked for 13 years as a producer for BBC Radio and Television before running her first company. She has since been CEO of five businesses in the United States and United Kingdom, including InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She has been named one of the Internet’s Top 100 by Silicon Alley Reporter and one of the Top 100 Media Executives by The Hollywood Reporter. Her books include The Naked Truth, How She Does It: How Female Entrepreneurs are Changing the Rules for Business Success, and recently published Willful Blindness. She has appeared on NPR, CNN, CNBC, and the BBC, and writes for Real Business,The Huffington Post, and Fast Company.


Sunday, October 9, 2011 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Breaking Away: A book review by Bob Morris

Breaking Away: How Great Leaders Create Innovation That Drives Sustainable Growth – and Why Others Fail
Jane Stevenson and Bilal Kaafarani
McGraw-Hill (2011)

How and why to create a “magic mix” of innovation leadership with innovation processes

Year after year, annual lists of the most highly creative organizations include “the usual suspects”: Amazon, Apple, Facebook, Google, Netflix, Nike, Pixar, Twitter, etc. With all due respect to these exemplars and to various authors who have much of value to say about innovation processes or the environment for it that effective leaders have established and sustained, no book (to the best of my knowledge) thoroughly examines both environment and leadership…until now.

According to Jane Stevenson and Bilal Kaafarani, there is a “magic mix” that enables some leaders to create a “sustainable innovation engine” within their organization. “In Breaking Away, we’ll look at why this happens and how to achieve different types of innovation success.” More specifically, these are among the key questions to which they respond:

o  Why do some innovation leader succeed but most fail?
o  Why do some workplace environments nourish and support innovation but most don’t?
o  What is the innovation risk profile and why is it so important?
o  What are the quality parameters within which to create “customer evangelists”?

Note: Ben McConnell and Jackie Huba devised the term, “customer evangelists.” Revealingly, the process of creating them involves the same core values as does the process for creating employee (or stakeholder) “evangelists.” Hmmmm…..

o  Which cultural factors are essential to a workplace environment in which innovation thrives?
o  Which cultural factors preclude establishing or sustaining one?
o  What are the defining characteristics and unique abilities of the most effective innovation leaders?

To their great credit, Stevenson and Kaafarani identify and explain a multiple of options and considerations (e.g. “an elegantly simple model that reveals four types of innovation that can lead to growth”) with regard to the interdependence of innovation environment and leadership. They view “leadership” in two separate but essential dimensions: having the vision and authority to do whatever must be done to establish and sustain (if necessary, to protect) an environment in which the innovation process thrives, and, taking initiative at all levels (i.e. transformational, category, marketplace, and operational) and in all areas of the given enterprise. That is, innovative people “make it happen” because their leaders have ensured that it can “happen.”

With regard to this book’s title, as Stevenson and Kaafarani demonstrate in Part 3 (“The Payoff: Activating Growth”), it refers to the process by which to activate innovation in ways that (a) reduce or at least distribute risks and consequent costs and meanwhile (b) increase and improve the chances for breakthrough innovation. “At its heart,” they explain, “innovation is about how to break away from the pack and master the marketplace, using the best employees, technology, business heritage, and resources – all driven by the needs of the customer.”

However different they may be in most respects, all great innovative organizations share this in common: they “create innovation that drives sustainable growth” in marketplaces in which their competitors don’t.

Wednesday, September 21, 2011 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , | Leave a comment

Lessons to be learned from Steve Jobs

Josh Linkner

Everyone seems to have lots of opinions about Steve Jobs. I never met him or worked for him. I’ve seen videos of him, notably his commencement address at Stanford. Also,  I know people who knew him and worked for him. Among my friends are those who have written books and articles about him. It would be presumptuous of me, however, to suggest what lessons can be learned from him. There are others who are well-qualified to do so. Josh Linkner is a case in point. The author of Disciplined Dreaming, he is also the CEO and Managing Partner of Detroit Venture Partners and the Founder, Chairman and former CEO of ePrize.

Here’s what Josh thinks about his friend, Steve Jobs:

He’s been called the modern day Thomas Edison, the Beethoven of business, and the most prolific visionary since Henry Ford.  Yet as Steve Jobs steps down from the helm of Apple, he has left us with so much more than incredible technology.

Jobs completely transformed the industries of personal computing, digital animation (Pixar), music, mobile phones, and now tablets.  He created the most valuable company in the world and impacted the way billions of people live their daily lives.  But beyond his accomplishments, he’s taught us lessons in leadership and life.  The characteristics he embodied can serve as a roadmap for us all to become better in business, community, family, and personal achievement.

For all us kids from 1 to 92, Steve’s guiding principles can help us live our best life and make the biggest difference:

1) Put Passion First – He followed his heart and let the operational details fall into place.  He refused to put a governor on his burning desire to reach new heights.

2) Never Limit Your Imagination – He always imagined the ideal solution or product and never cut corners or watered down his most potent ideas due to setbacks or fear.

3) Pursue Greatness over Money – Steve didn’t chase the mighty dollar.  Rather, he focused on making the biggest possible impact and the money followed.

4) Demand Excellence – Critics complain of his exacting style and “unrealistic” demands.  There’s a natural gravitational force of mediocrity, and sometimes it takes an aggressive stance to rise above the sea of sameness.

5) Put Yourself Out of Business – Steve was never satisfied, and constantly strove to be the force of disruptive change that would make the Steve of six months ago irrelevant.  Never clinging to past successes, he maintained intense urgency around continuous reinvention.

6) Challenge Conventional Wisdom – When there were norms, he lived to shatter them.  Nearly every step of his success can be traced to inspired thinking that stuck his finger in the eye of the complacent incumbents.

7) Simplify – ‘Nuff said.

8) Ignore the Naysayers – If he listened to the “sound advice” of others, we’d never even know his name.  He never let the fear of others interfere with his own trajectory.

9) Persist – While today he sits victorious, there were many times he nearly lost it all.  There were dark days at Apple, Pixar, and even in his personal life.  Where others throw in the towel, Steve stared into the abyss and never accepted defeat.

10) Never Pigeonhole – Steve wasn’t a “computer executive.”  He was a visionary change agent and could not be constrained. He realized his calling was far beyond any categorical label.

11) Push Beyond What You Think is Possible – When Steve heard “that can’t be done”, it only emboldened his resolve.  He constantly drove himself and others to reach new heights.

Whether you’re building a tech startup, raising three kids or running a soup kitchen, these indelible philosophies serve as a roadmap to success.  While you may organize your thoughts on your MacBook, communicate with your team on your iPhone, and later jam some tunes on your iPod, the impact of Steve Jobs is far greater than the devices he’s provided.  Rather, he’s given us a model to reach our full potential.

Steve famously said he wanted to “put a ding in the universe.”  You have done that, my friend, and so much more.  The impact you’ve made is immeasurable, and has inspired a generation to “think different.”  Thank you for taking the path less traveled, for conquering the never-been-done, and for leading with purpose.  Thank you for changing the world.

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Josh Linkner is the New York Times bestselling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, named one of the top ten business books of 2011. He is the CEO and Managing Partner of Detroit Venture Partners, a venture capital firm helping to rebuild urban areas through technology and entrepreneurship. Josh is the Founder, Chairman and former CEO of ePrize, the largest interactive promotion agency in the world providing digital marketing services for 74 of the top 100 brands. Prior to ePrize, Josh was the founder and CEO of three other successful technology companies.  Josh’s writings are published frequently by Fast Company and Forbes and he’s been featured in the Wall Street Journal, Inc. Magazine, USA Today, and on CNBC. Josh is also a professional-level jazz guitarist performing regularly in jazz clubs throughout the United States.

Most importantly, Josh in on a mission to make the world more creative.

For more information on creativity, please visit his website by clicking here. “In addition to my blog, you’ll find free videos, quizzes, articles, eBooks and more to help fuel your creative fire! ”



Monday, August 29, 2011 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Pixar’s “Daily” – Yes, You Do Accomplish What You Meet About (Reinforcing one of the “takeaways” from Josh Linkner’s Disciplined Dreaming)

This morning, I presented my synopsis of Disciplined Dreaming:  A Proven Guide to Drive Breakthrough Creativity by Josh Linkner, at the July First Friday Book Synopsis in Dallas.  It is hard to come up with the most important portion of the book.  It could be this one:

Businesses have systems and processes for everything, from answering the phone to taking out the trash.  Remarkably, most companies have no such system for the one thing that matters most:  developing and growing creative capacity. 
Companies that have “innovation processes” often stifle the creativity of their organization by making those processes too rule driven, formal, and restrictive.  In contrast, Disciplined Dreaming is an open system that focuses on the creative mind-set and philosophy along with specific techniques, rather than a rigid code of rules. 

Since we are falling behind on the creativity front in the United States,  (as we all know and acknowledge), getting some creativity discovery systems in place strikes me as a genuine high priority – maybe the highest.

As I read the book, I cam away with three takeaways the I considered especially important:

Takeaway #1 — spend a lot of time – a lot of time!!! – in creativity exercises  (ask questions; ask more questions; look around, list everything that you see; then, look some more, look much deeper than before…

Takeaway # 2 — “you accomplish what you meet about.” 

No meetings = no success.  Conducting/leading the right meetings, really! held regularly, over the long haul, makes success possible.

I am so fully convinced that this is ground zero in business success.  Here’s a paragraph about Pixar’s habit of a regular “Daily”:

Another practical tool Pixar uses is called the Daily; each day, teams hold review and feedback sessions on works in progress (unlike other studios, where people work alone or in silos and share work as a final product).  The daily fosters collaborative creativity and allows many people to offer ideas and insight as the creative work is being developed.  Head director John Lasseter credits the Daily with helping the studio develop better work in a more streamlined manner.  Even the Pixar building contributes to creative collaboration, its central atrium fostering random encounters between staff.

Takeaway #3 – beware of secrets.  Open communication fosters communication, and such communication fosters creativity breakthroughs…

If you have not yet read Disciplined Dreaming, it really is worth your time.  But, more importantly, ask yourself this question:  do you have a system in place to cultivate creativity?


My synopsis of Disciplined Dreaming, with audio + handout, will be available in just a few days at our companion web site,

And check out the Bob Morris interview of Josh Linkner on our blog here.

Friday, July 8, 2011 Posted by | Randy's blog entries | , , | Leave a comment

Peter Sims: An interview by Bob Morris

Peter Sims (Photo: Mona T. Brooks)

Peter Sims is an author, speaker, and entrepreneur.  He is the author of is Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, from Simon & Schuster: Free Press.  Previously, he was the co-author with Bill George of True North,  the Wall Street Journal and BusinessWeek best-selling book, and he worked in venture capital with Summit Partners, a leading investment company, including as part of the team that established the firm’s London Office.

His work has appeared in Harvard Business Review, Tech Crunch, and Fortune and he’s a contributor to the Reuters, Fast Company, and Harvard Business Review blogs.  He received an M.B.A. from Stanford Business School where he and several classmates established a popular course on leadership and has had a long collaboration with faculty at Stanford’s Institute of Design (the  He frequently speaks or advises at corporations, associations, and universities, including Google, Eli Lilly, Cisco, ConAgra, Pixar, and Stanford University.

He lives in San Francisco and his great-great-great grandfather, Jacob Gundlach, founded Gundlach Bundschu (GunBun) in Sonoma, California’s oldest family-owned winery, which is run today by his cousins who, unlike Peter, know a lot about wine.

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Morris: Before discussing any if your books, a few general questions. First, when and why did you begin your association with Stanford’s Institute of Design (the

Sims:  I was introduced to George Kembel, the cofounder and Executive Director of the in 2002.  George became my design thinking teacher and mentor, while I shared about my experiences as an entrepreneur, investor, and student of leadership and entrepreneurship with George and his colleagues.  Understanding design methods literally changed the way I think; all of a sudden, I was immensely more creative, and the key insight I had was that those methods overlapped with the way entrepreneurs worked in the unknown.  That became the basis for Little Bets.

Morris: What business lessons have you since learned from that association that have direct relevance to successful change initiatives in almost any organization, whatever its size and nature may be? For example, is it possible to design initiatives that will avoid or overcome cultural resistance?

Sims: There are a few principles from design that will influence the business world for years to come.  The first is the ability to do rapid, low-cost prototyping at the early stages of developing ideas.  We never learned that in business school, yet planning in PowerPoint and Excel is often a terrible waste of time when the answers exist outside the office, in the unarticulated needs of potential users of that idea.  That’s where ethnographic observation and need-finding techniques from design, the kind used by anthropologists, play an important role.  People in business are surprisingly bad at truly understanding their customers’ needs.  Market research doesn’t work for identifying unarticulated needs; just ask Steve Jobs who often says, “People don’t know what they want if they haven’t seen it.”

Morris: Thomas Edison once observed, “Vision without execution is hallucination.” Here’s my question: Even after having designed the best strategy, what should leaders do if there is no buy-in?

Sims: I’ve experienced this; it happens all the time.  If there is no buy-in, leaders should wonder if they are hallucinating.  That’s one reason I’m very happy to see the rise of a number of schools of thought featured in Little Bets, such as design, lean startups, and counterinsurgency that advocate failing quickly to learn fast, in order to test assumptions and build on gains that work.  We’re living in an era that rewards bottom up innovation, yet top-down thinking is still the dominant management norm, an outgrowth of industrial management.  The world is far too uncertain for top-down management – just ask Generals in the Army as they’ve learned in the Middle East, where they don’t know the problems they’ll encounter each day.  They have to be able to rapidly adapt.

Morris: In your opinion, are investment opportunities for venture capital firms better, worse, or about the same today as they were when you were associated with Summit Partners? Please explain.

Sims: The market is far more competitive and saturated with capital today than it was several years ago.  As the investment hold periods get longer, and the return profiles fall,  venture capital as an industry is going through a recalibration, where name brand firms will make it, while a lot of dumb money will go away.  In addition, the social media valuations we see today, such as Linked In at 30+ times revenue, or Facebook valued the way it is indicates a bubble.  The only question I cannot answer is how long that bubble will last.

Morris: Now please shift your attention to True North, a book you co-authored with Bill George. For those who have not as yet read it, what is  “true north” and what is its significance?

Sims: Your True North represents your most deeply held values and aspirations.

Morris: What are the defining characteristics of “authentic leadership”?

Sims: Bill George defined authentic leadership along five dimensions in his book Authentic Leadership, most importantly leading from an ethical set of values, and a sense of purpose.

Morris: Throughout history, who do you think offer the best examples of an “authentic” leader? Please explain.

Sims: Abraham Lincoln, Nelson Mandela, Jane Adams, Bill Hewlett and Dave Packard.  Oprah and Pixar’s Ed Catmull is a great modern day example, as are the leaders Jim Collins profiles as Level 5 Leaders in Good to Great.

Morris: Were Hitler and Stalin authentic leaders? Please explain.

Sims: No, because they weren’t ethical.

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To read the complete interview, please click here.

Peter Sims cordially invites you to check out the resources at these websites:!/petersims

Saturday, May 28, 2011 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tom Davenport explains the five ways Pixar executives make better decisions

Tom Davenport

Here is an excerpt from an article written by Tom Davenport for the Harvard Business Review blog. To read the complete article, check out other articles and resources, and/or sign up for a free subscription to Harvard Business Review’s Daily Alerts, please click here.

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I’m writing a new book with Larry Prusak and Brook Manville. If we had to name it today, we’d call it Judgment Days: How Great Organizations Make Great Decisions. It’s about how organizations — rather than individuals — build their capacity for good judgment and decision making. We’re going to try to show how individual decisions, made on particular “judgment days,” were shaped and succeeded by activities to improve organizational judgment. We hope to describe a variety of organizations — from companies to schools to hospitals to foundations — that make consistently great decisions over time. In order to surface some of the ideas and get feedback from readers, I’m going to start blogging about the book and plan to get Larry and Brook involved in that activity.

We think that organizations with good judgment have a number of typical attributes. One is that they involve a number of different people in making important decisions. Their senior executives keep in mind that they don’t have a monopoly on knowledge and judgment and therefore involve multiple people in decision processes.

Let me give you an example. Pixar (btw, I really enjoyed Toy Story 3) has a phenomenal track record for making great animated movies. (Ed Catmull, the studio’s president and co-founder, recently wrote an article for HBR called, “How Pixar Fosters Collective Creativity.” Click here.) We don’t have access — at least yet — to details of the particular decisions made at Pixar, though some must have been difficult: for instance, the decision to make the movie Up about a 78-year old man who loses his wife and rides his balloon-floated house to South America.

How did Pixar make that and other good decisions? There seem to be several factors going on:

Its managers give its directors a lot of autonomy. The studio prides itself on being “director led” and gives them a high degree of autonomy. “Managers like to be in control,” but Pixar fights it, according to an interview with Catmull at an event The Economist put on in March. [Click here.]

Even though directors have autonomy, they get feedback from others. “Dailies,” or movies in progress, are shown for feedback to the entire animation crew. In The Economist interview, Catmull also describes a more extensive periodic peer review process:
“We have a structure so they get their feedback from their peers…. Every two or three months they present the film to the other filmmakers…and they will go through, and they will tear the film apart. Directors aren’t forced to respond to the feedback, but they generally do — and the films are generally better for it.”

Pixar uses a process for “postmortems” on the major aspects of movies after they’re completed. Ed Catmull described it as “like taking cod liver oil,” but the company insists on it anyway. During the postmortems, the team involved in the film is asked to come up with five things they’d do again and five things they wouldn’t do again. Postmortems not only surface the information but also help to prevent the problems from festering among team members. Catmull comments that because people are starting to game that postmortem process, Pixar is thinking of alternative approaches.

Pixar admits mistakes in other ways. Sometimes, when a movie project isn’t going well, Pixar will “restart” it. Toy Story 2, for example, wasn’t going well and had to be restarted. Catmull points to that restart as a catalyst for the articulation of several key values at the company.

Pixar has an extensive education program at Pixar University, with more than 110 different courses. That’s got to improve organizational judgment. And even there, employees are encouraged to make and admit mistakes. Randy Nelson, the director of Pixar University, says, in the book Mavericks at Work: “It’s the heart of our model…giving people opportunities to fail together and to recover from mistakes together.”

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To read the complete article, check out other articles and resources, and/or sign up for a free subscription to Harvard Business Review’s Daily Alerts, please click here.

Tom Davenport holds the President’s Chair in Information Technology and Management at Babson College. Over many years he’s authored or co-authored nine books for Harvard Business Press, most recently Competing on Analytics: The New Science of Winning (2007) and Analytics at Work: Smarter Decisions, Better Results (2010). His byline has also appeared for publications such as Sloan Management Review, California Management Review, Financial Times, Information Week, CIO, and many others. For more from Tom, visit his website [click here].

Tuesday, July 20, 2010 Posted by | Bob's blog entries | , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment


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