At our November 4 First Friday Book Synopsis, I will present the blockbuster best-seller entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini (Simon & Schuster, 2016). This book has been on the Wall Street Journal business-best selling list for two consecutive weeks. It debuted on the list at # 2 on September 17-18,… Read More Pre-Suasion is November 4 Book Synopsis Selection
How many commercials have you seen for Coca-Cola in your lifetime? Something close to a gazillion (to adapt Forrest Gump’s word). I’ve seen many of them and the ones for Pepsi, and 7UP, and… But given a choice, I always buy the Dr Pepper product. (What can I say?, I’m from Texas! In my youth,… Read More What’s Logic Got To Do With It? – Thinking About The Role Of Emotion In The Pursuit Of Persuasion
Mincing no words, Seth Godin gets to the point (as he frequently does!). Here’s part of what he wrote: Self-help If you read a book that tries to change you for the better and it fails or doesn’t resonate, then it’s a self-help book. If you read a book that actually succeeds in changing you… Read More All help is self-help – all persuasion is self-persuasion
In my classes (I teach speech) I teach that persuasion is to change someone’s mind, attitude, or behavior. Of course, I can never change anyone’s mind, attitude, or behavior. And neither can anyone else. The best we can do is to provide the message so that an individual can change his or her own mind,… Read More The First Step Toward Persuasion is Getting Someone’s Attention – The Idea Behind those Quiet John Hancock Commercials
I have actually read a fair amount of Aristotle. Not in the original language (although, a little bit of that too). But in my graduate work in rhetoric, we had to read Aristotle. And he is really, really important. But, now, centuries later, his main ideas are usually summarized by others. And the summaries are… Read More The Long View vs. The Short View; or, the old “Forest for the Trees” issue – A Reflection on Learning from Reading Books
(Note to our readers — normally I would simply leave a comment on Bob’s blog post, but this one needs more room). I really liked Bob’s post, Q #122: How to become more persuasive. There is nothing I disagreed with, but here are some thoughts I would like to add to the conversation. Much of… Read More More on Persuasion — a Follow Up to Bob’s Q #122: How to become more persuasive?
First Friday Book Synopsis 