“People listen to Top 40 because they want to hear their favorite songs or songs that sound like their favorite songs.  When something different comes on, they’re offended.  They don’t want anything unfamiliar.” Charles Duhigg, The Power of Habit Here’s a tidbit from The Power of Habit by Charles Duhigg.  The issue is how a… Read More From Celine Dion to OutKast – Melding the Brand New with the Familiar (insight from Charles Duhigg and Jonah Lehrer)