Are we living in the era of Fluff? — an era of Fluff in a time when Fluff simply won’t cut it? Of all the ideas in this terrific book, Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard Rumelt, (my selection for the October 7 First Friday Book Synopsis), this one seemed… Read More Is This Our Era: A Flurry Of Fluff Masking An Absence Of Substance? – (Insight From Richard Rumelt, Good Strategy/Bad Strategy)