Chevy Runs Deep – Maybe, but Customer Loyalty is Awfully Shallow

The American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then.  Conversely, when elderly people spoke of the moment their car keys were taken away, they reported feeling as though their lives… Read More Chevy Runs Deep – Maybe, but Customer Loyalty is Awfully Shallow

Your Own Personal Hedgehog Circles — Counsel from Jim Collins, Kevin Maney, and Trade-Off

Maybe the most-known and most influential business understanding of the last few years is Jim Collins’ “Hedgehog principle.”  You know the three circles: In the book I am presenting tomorrow morning at the First Friday Book Synopsis, Trade-Off:  Why Some Things Catch On, and Others Don’t by Kevin Maney, Jim Collins writes the foreword and… Read More Your Own Personal Hedgehog Circles — Counsel from Jim Collins, Kevin Maney, and Trade-Off