“Likable” — having qualities that bring about a favorable regard ————— So, I was talking to a consultant this morning.  He has a client who provides a very common product – something that companies can buy from others, and they buy it constantly.  So, they need to “set themselves apart,” and “product” is not the… Read More People Prefer to Work with People That They Like – (a Lesson from Guy Kawasaki about “How to Interact Well” with Clients & Customers)