Tag: Business Plus

Book Titles That Deliberately Inhibit Sales – It’s a Bad Idea!

What kind of sales strategy allows a title of a book to inhibit sales? You may be all in favor of “telling it like it is,” but shouldn’t that be confined to the pages inside, and not on the spine? I remember delivering a synopsis several years ago at the First Friday Book Synopsis of… Read More Book Titles That Deliberately Inhibit Sales – It’s a Bad Idea!

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Another Duo Welch Book Hits the Charts on April 15 – But Ethics?

We’re less than a month away from the release of Jack and Suzy Welch‘s newest work, The Real Life MBA:  Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career (Harper Business, 2015).   It is a certain best-seller, and pre-orders for the book are rocking the online outlets. Considering their… Read More Another Duo Welch Book Hits the Charts on April 15 – But Ethics?

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