It almost doesn’t matter. Seriously – it almost doesn’t matter. Market yourself any way you want to. Use social media, use the D-R-I-P method. Use the farming approach of a good real estate agent. Refine your elevator speech. Get serious about using Constant Contact. Yes, of course there are ways to do it that are… Read More How to Market Yourself
Does word choice matter? In every way. In 1985, a company named iteself Blockbuster Video. In the blink of an eye, video tapes were replaced by DVDs. Shortsighted name! (and, yes they changed their name well into the game). In 1997, another company, which mailed DVDs to customers, named itself Netflix (Net flix) – far… Read More Does Word Choice Matter? – Compare “Blockbuster Video” to “Netflix”
First Friday Book Synopsis 