As I have observed many times, there are themes that crop in multiple books. And when this happens, I think they hint at true truth. That is, the kind of truth that is genuinely important, something to pay a lot of attention to. Here’s one that was reemphasized again this morning. My colleague Karl Krayer… Read More Singletask, Don’t Multitask – The Jury Really is In!
How many commercials have you seen for Coca-Cola in your lifetime? Something close to a gazillion (to adapt Forrest Gump’s word). I’ve seen many of them and the ones for Pepsi, and 7UP, and… But given a choice, I always buy the Dr Pepper product. (What can I say?, I’m from Texas! In my youth,… Read More What’s Logic Got To Do With It? – Thinking About The Role Of Emotion In The Pursuit Of Persuasion
Just in case you have’t heard, Freakonomics: The Movie (Six Rogue Filmmakers Explore the Hidden Side of Everything) is on its way… From the website: FREAKONOMICS is the highly anticipated film version of the phenomenally bestselling book about incentives-based thinking by Steven Levitt and Stephen Dubner. Like the book, the film examines human behavior with… Read More Just in case you haven’t heard, Freakonomics: The Movie is on its way…
The Freakonomics/Superfreakonomics guys really like Atul Gawande’s The Checklist Manifesto. (I will be presenting a synopsis of this at the April First Friday Book Synopsis). Here’s Levitt… If there is one topic that I have no natural affinity for, it is checklists. I don’t use checklists. I’m not interested in checklists. Yet, against all odds,… Read More Now, this is an endorsement of a book! — Levitt loves Gawande’s The Checklist Manifesto, as does Dubner
One of my great embarrassments is that there is so much that I do not know. There’s much that I don’t know that it’s ok that I don’t know, and then there’s more that I don’t know that I should know — but I don’t. That’s the embarrassing part. Take the subject of horse dung. … Read More Superfreakonomics and the Parable of the Horse Manure — (There is So Much I Don’t Know)
The Freakonomics guys are back at it. In their first book, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, the economist and journalist duo of Steven Levitt and Stephen Dubner made quite a splash with a whole new set of questions, and a new way of looking at many things… Here’s an excerpt:… Read More The Freakonomics guys are back at it — with Superfreakonomics