The term “chreiai” is ignored and grossly underdeveloped in our professional literature. Chreiai is a term that describes memorable statements or useful sayings that speakers use as topics that they can expand into rhetorical presentations. I found this definition from Emory University website. You can access the site here. chreia: A chreia (pl. chreiai) is a… Read More Chreiai – An Important and Ignored Term
Millions are becoming premodern — communicating in electronic grunts that substitute for effective and dignified expression. Victor David Hanson ————— People are starved for the practical. They want to know what to put into practice now to build a better, more successful tomorrow. They are impatient; they have little time to reflect, ponder… they want… Read More Starved For The Practical, The Rejection Of All Things “Liberal” Now Spreads To Disdain For The “Liberal Arts” – Not A Good Thing!
(yes, I have posted on this earlier. I keep learning more, as we all do. And it is a big, big deal. Actual people died. And there is quite an important business lesson in here). It is Rhetoric 101. A speaker has to be both qualified and trustworthy. Lose either, and you have a bad/failed… Read More Aristotle Called it “Ethos,” referring to the credibility of the messenger — I think Toyota has an “ethos” problem
At the First Friday Book Synopsis, we have chosen books that touch on every aspect of business life and success. A recurring theme seems to be communication. Getting your message out, clearly, concisely, without confusion — this is one tough assignment. I have presented synopses of Words that Work by Frank Luntz, and Made to Stick:… Read More Do You Communicate Clearly? Words that Work may be Lesson # 2