Enchantment by Guy Kawasaki, and the Hidden Power of Story – Coming for the May First Friday Book Synopsis

We had a wonderful session for the April First Friday Book Synopsis, with presentations of Practically Radical and Change the Culture, Change the Game.  Those synopses, with audio + handout, will soon be available on our companion web site, 15minutebusinessbooks.com. For May, we have chosen two terrific business best-sellers. I will present my synopsis of… Read More Enchantment by Guy Kawasaki, and the Hidden Power of Story – Coming for the May First Friday Book Synopsis

You Can Purchase Our Book Synopsis Presentations – Subscription Plan Now Available

Let me take a moment for a “commercial.”  This blog is a place to learn information, a place to be challenged, a place to think about ideas for effective business ideas and strategies.  But occasionally, I would like to share a little about what we do. Karl Krayer and I have spoken monthly at the… Read More You Can Purchase Our Book Synopsis Presentations – Subscription Plan Now Available

Coming Soon from Guy Kawasaki: The Art of Enchantment: How to Woo, Influence, and Persuade.

OK – Now we have an outline/complete table of contents (in process) of a new book, on-line, from a terrific author, before it is fully finished, before it is available for sale, asking for input from the entire universe. It is from Guy Kawasaki, and I have presented two of his previous books, The Art… Read More Coming Soon from Guy Kawasaki: The Art of Enchantment: How to Woo, Influence, and Persuade.

My personal “Bests” — from business books I presented in 2009

In 2009, I presented twelve book synopses at the First Friday Book Synopsis (as I do every year).  At the bottom of this post, I list the books by month. (Remember, my colleague Karl Krayer presented a different book each month). Here are a few “bests” — my selections —  re. the books from the… Read More My personal “Bests” — from business books I presented in 2009