When Does Something Become Contagious? – (With some encouraging news about our First Friday Book Synopsis)

But while it’s easy to find examples of social contagion, it’s much harder to actually get something to catch on.

 Jonah Berger, Contagious: Why Things Catch On read my blog post: Here are my Five Takeaways from Jonah Berger’s Contagious (& his 6 STEPPS) – You Want your Endeavor to Become Contagious, Right?  ——————– What… Read More When Does Something Become Contagious? – (With some encouraging news about our First Friday Book Synopsis)

Are You The “Go-To Person” for Useful, Valuable Information? – This is Social Capital Worth Building (Insight from Jonah Berger, Contagious)

At work; in your “networking” world; what makes you useful – valuable – to those around you? I presented my synopsis of Contagious by Jonah Berger again yesterday, and this idea from the book just jumped out at me.  If you are the “go-to” person for relevant, important, useful information – if you know something… Read More Are You The “Go-To Person” for Useful, Valuable Information? – This is Social Capital Worth Building (Insight from Jonah Berger, Contagious)

How To Make Your Business Contagious – Join Me for My Upcoming Presentation, Monday, March 17 in North Dallas

The question is simple – do people know about your business, and like it enough to tell others about it?  Is your business…  contagious? In case you missed my synopsis of Contagious:  Why Things Catch On by Jonah Berger (at the August, 2013 First Friday Book Synopsis), I will present my “longer version” of this… Read More How To Make Your Business Contagious – Join Me for My Upcoming Presentation, Monday, March 17 in North Dallas

Contagious, and Loyalty 3.0 – Synopses Now available at 15minutebusinessbooks.com

We have synopses of many terrific books available at our companion web site:  15minutebusinessbooks.com — books like:  Steve Jobs; Lean In; Outliers; Decisive, and many, many, many more. We have just “uploaded” our synopses of our selections from the August First Friday Book Synopsis:  Contagious: Why Things Catch On by Jonah Berger and Loyalty 3.0: How… Read More Contagious, and Loyalty 3.0 – Synopses Now available at 15minutebusinessbooks.com

Here are my Five Takeaways from Jonah Berger’s Contagious (& his 6 STEPPS) – You Want your Endeavor to Become Contagious, Right?

Every now and then, I read a book and say to myself, this explains a lot!  Contagious is one of those books.  I presented my synopsis of this terrific book last Friday at the August, 2013 First Friday Book Synopsis.  It did explain a lot. This book explains, in genuinely understandable “that makes sense” ways,… Read More Here are my Five Takeaways from Jonah Berger’s Contagious (& his 6 STEPPS) – You Want your Endeavor to Become Contagious, Right?

Contagious by Jonah Berger; Loyalty 3.0 (Big Data+Gamification) by Rajat Paharia – Selected for the August 2 First Friday Book Synopsis

We had a wonderful session this morning at the July First Friday Book Synopsis.  (Yes, we were a week late, due to the July 4 holiday weekend).  I always appreciate the books I read and present, but I especially enjoyed reading Eleven Rings by Phil Jackson, which I presented this morning.  I will post more… Read More Contagious by Jonah Berger; Loyalty 3.0 (Big Data+Gamification) by Rajat Paharia – Selected for the August 2 First Friday Book Synopsis

Here’s the New York Times September, 2016 Business Books Best Sellers List – Outliers by Malcolm Gladwell is back at the #1 Spot

Just under eight years ago, Malcolm Gladwell’s Outliers: The Story of Success was first published. Yet, here it is, yet again, at the number one spot in the September, 2016 New York Times Business Books Best Sellers list. It says a lot about this book, and this author, that it is back at the #1… Read More Here’s the New York Times September, 2016 Business Books Best Sellers List – Outliers by Malcolm Gladwell is back at the #1 Spot

Here’s the August, 2016 New York Times Business Books Best Sellers List – Grit by Angela Duckworth still sits at #1

For the second month in a row, Grit by Angela Duckworth tops the New York Times August, 2016 Business Books Best Sellers list. This month, more than some, demonstrates the enduring popularity of a number of bestselling books. Some of these books have been out for quite some time! Of the ten books on this month’s… Read More Here’s the August, 2016 New York Times Business Books Best Sellers List – Grit by Angela Duckworth still sits at #1

More than Reputation; More than BRANDING; More than BUZZ – You Need to Find Your MOJO

Mojo Noun a power that may seem magical and that allows someone to be very effective, successful, etc. a magic spell, hex, or charm; broadly:  magical power <works his mojo on the tennis court> ——————– Recently, I spoke to a leadership team for a group that wanted to make sure they stayed on top. It… Read More More than Reputation; More than BRANDING; More than BUZZ – You Need to Find Your MOJO