5 Reasons Why 15minutebusinessbooks.com is Different – and Useful


So many books -- so little time
We have many titles to choose from

First, let me say, as I always say, it is better for you to read a good book for yourself.

But sometimes, even if you have read a book, you need a little help pulling out the most important concepts to ponder, the most useful transferable principles and lessons to put into action.

We can help.

For 18 full years, Karl Krayer and I have been presenting synopses of best-selling, useful, provocative, informative business books – to alive audience, in Dallas, Texas. These synopses (our version of business book summaries) are available to purchase through our companion site, 15minutebusinessbooks.com. Each synopsis comes with our comprehensive handouts, and the audio recordings of our presentations.

Here’s what makes 15mintuebusinessbooks unique:

#1 – 15minutebusinessbooks.com is different because these recordings were recorded in front of live audiences.

Karl and I present these to a very alive group of business folks in Dallas, and we have done so every month since April, 1998.

You will sense the interaction between speaker and audience in these recordings. It really does make a difference to speak before a live audience, and we have done so every month, 12 times a year, for 18 full years.

#2 — 15minutebusinessbooks.com is different because we have a carefully curated list of titles – including most best-sellers.

We only select 24 titles a year – 2 books a month. We focus on books that have made it to one of the respected best-sellers lists. We look for books that we think are especially worth the time of our audience members. And, we avoid some categories (personal finance, for example). Peruse our catalogue, and you will see the kinds of books we choose.

But, consider especially the “big” best sellers – Team of Teams; Extreme Ownership; Elon Musk; Steve Jobs, Lean In, Great by Choice, Presnece, The Big Short; Womenomics; The Power of Habit. We have presented each of these, and of course, our list is much, much longer than just these titles. (After 24 books each year, for 18 years, we provide quite a selection).

#3 – 15minutebusinessbooks.com is different because our synopses are designed for more than just a casual glance or listen.  

If you print out our handouts, and listen with pen in hand, you will be more engaged as a learner.

Of course, you can listen to our recordings as you jog or drive or make birdhouses in your garage. But, if you sit at full attention, handout in hand, ears and intellect engaged, you will come away with much more benefit. Our process is designed for such engagement.

#4 — 15minutebusinessbooks.com is different because we’re two guys who have continually refined our process – I think for the better.

All of our synopses are presented by just two people: Karl Krayer and me (Randy Mayeux). We’ve been at this a while!

Speaking of my approach (Karl and I take a slightly different approach): If you look at my first handouts (I almost want to say, “please don’t”), they were not as comprehensive, and they were missing many current features.

In my synopses, and on my handouts, I now include, for every book selected, these sections:

  • Why is this book worth our time?
  • Key excepts and quotes from the book
  • Significant stories and lessons from the book
  • An outline/overview of the key content of the book
  • And, my own lessons and takeaways from the book

And, our handouts are currently designed by an accomplished graphic designer, making them easier to read and follow.

#5 — 15minutebusinessbooks.com is different because it is conducive to small group learning and discussion sessions.

We know business consultants and coaches who gather leadership teams, and they sit together, listening to the audio recordings of one of our synopses presentations, with each participant with handout in hand. Then, the consultant/coach leads a discussion of the implications of the content of this book for their organization.

It is, quite simply, a useful “content” session for a leadership team.

So, here are the five reasons:

#1 – 15minutebusinessbooks.com is different because these recordings were recorded in front of live audiences.
#2 — 15minutebusinessbooks.com is different because we have a carefully curated list of titles – including most best-sellers.
#3 – 15minutebusinessbooks.com is different because our synopses are designed for more than just a casual glance or listen.  
#4 — 15minutebusinessbooks.com is different because we’re two guys who have continually refined our process – I think for the better.
#5 — 15minutebusinessbooks.com is different because it is conducive to small group learning and discussion sessions.

Now, a confession/word of explanation. Though we call this 15minutebusinessbooks.com, they actually average around 17-19 minutes in length; even an occasional one at 20 minutes. So, yes, these are slightly longer than 15 minutes. Sorry about that.

Give it a try. Maybe start this way: pick a book you know well; one that you’ve read carefully. Order our synopsis, and you will be able to tell if we have captured the essence of the book. Then you can begin “catching up” with books you never got around to reading for yourself.

Each synopsis costs $9.99 — but you can also purchase a subscription, which includes the upcoming 12 months (24 synopses), including all of the archived synopsis, for $199.00. Click here to visit our 15minutebusienssbooks site.

15minbb150And, for companies and organizations, we provide special group pricing options. Click here to send me an e-mail, and let’s discuss special pricing for larger groups within your organization.