Scaling Up – Verne Harnish is Back with Rockefeller Habits 2.0 – (If Only We Practiced what we Already Know to Do…)

Scaling UpIn leading People, take a page from parenting: Establish a handful of rules, repeat yourself a lot, and act consistently with those rules. This is the role and power of Core Values…
Leadership: the ability to staff/grow enough leaders throughout the organization who have the capabilities to delegate and predict.
Verne Harnish, Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Mastering the Rockefeller Habits 2.0)


Ok, let’s try this again.

There are a couple of primary reasons to read business books. One reason is to learn something new. The other reason is to be reminded of what you already know, but are not currently implementing to the degree that you should.

I teach Speech at the Community College Level. We are in the midst of “Persuasive Speech” assignments. Some of the students tackle big, controversial issues – issues that find a great deal of disagreement throughout the classroom, and throughout the entire society. But other students give speeches on “you should exercise regularly,” and “never text while you drive.” Everybody already knows these arguments. They accept them intellectually, they understand that they should follow the wisdom of these students in these student speeches.

But they don’t… (and, I don’t – I certainly don’t exercise as I should…).

Thus, the reminder speeches.

Scaling Up by Verne Harnish is one of those reminder books. I could list many more such books. Oh, there is always some new nugget. But it’s main purpose it to “remind us” of what we should be doing. (And, by the way, there are always new audiences who are reading it for the first time – to them, it is a new set of discoveries).

the early "version"
the early “version”

For this book, it’s even in part of his title: Mastering the Rockefeller Habits 2.0. Oh, sure, there are refinements, tweaks, new stories… but, if you read Mastering the Rockefeller Habits by Verne Harnish, and actually did everything in the book that he teaches and recommends, you could probably skip reading Scaling Up.

But, you shouldn’t skip it. You know why, don’t you? Because you are not currently doing everything you learned from the first book as fully, as well as you should…

Scaling Up reminds us of the Four Decisions regarding People, Strategy, Execution, and Cash. Here’s his own Four Decisions for Growth-resized-600.jpgexecutive summary, from the book Scaling Up:

EXECUTIVE SUMMARY: A 20-minute overview providing busy executives with a summary of the practical tools and techniques for scaling up a business. Aligned around 4 Decisions every business leader must make — People, Strategy, Execution, and Cash — they also represent the four main sections of this book where more specific how-to information, along with mini-case studies and examples, are detailed.

And the book then offers tangible steps to follow to master these habits; to execute on these four decisions.

The point is pretty clear. If you are simply doing a job deep within an company or organization, then keep doing your job. But if you are part of any leadership team, this is a book for one of the folks on your team to read carefully, and put into practice more fully.

In other words, you should be the one to read this book…

It’s not only the new stuff that we miss out on that hurts us; it’s the “old/established” wisdom and lessons that we overlook and ignore and fail to practice (to “master”) that will also do us in.

This is a terrific, useful book to get you, and keep you, on track for a more effective future – to help you “make it” when other companies around you don’t.


Note: I will have my synopsis of this book, and the audio recording of my synopsis presentation, available on our companion site,, by the middle of May.


And, note:  Tom Meyer, a Certified Gazelles Coach, is leading a Scaling Up Business Growth Workshop in Dallas on April 29. This is a one-day workshop that can really help your company take a leap forward! Click here for information.


2 thoughts on “Scaling Up – Verne Harnish is Back with Rockefeller Habits 2.0 – (If Only We Practiced what we Already Know to Do…)

  1. Bill and Randy, I will be happy to contact Rich, Jessica, Aaron and Zack to answer their questions if they have any. I promise that they will be amazed at what they learn and re-learn what they might have forgotten as Randy has stated. Better yet, they will walk away with an ACTION PLAN to go DO SOMETHING! That is the hard part, EXECUTION- just get started! Any Suggestions? Tom Meyer 214-632-7291

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