It Won’t Happen by Accident – You Have to “Make It Happen” on Purpose


It won’t happen by accident. At least, not usually. When it does, it is so rare you cannot possibly count on it. (And, yes, when it does, you have to jump to it and take full advantage of it. But, that’s another post…).

Since it won’t happen by accident, you have to make it happen on purpose, with planning, and intention, and execution, and…

What do I mean?

Your team won’t come together by accident.
Your team won’t work together well by accident.
Your leadership won’t be effective by accident.
You won’t be received well as a leader by accident.
Your product won’t be developed by accident.
Your product won’t be delivered, on time, and just right, by accident.
Your customer service won’t become and remain excellent by accident;.
Your product won’t sell itself by accident – someone has to “sell it.”
You will not have company-wide excellence by accident.

The list could go on, and on, and on…

Basically, nothing good and lasting will happen by accident.

Pick any industry, choose any arena. You will find hard work (a solid, exceptional work ethic), and the ability to work together, and an eye of what’s working now, and what will not work, and what might work, tomorrow.

At the center of all of this is a clear focus on… focus. Intention. An on-purpose approach to every piece of your work.

The Purpose EconomyPlenty has been written about “the purpose economy.” (See the book The Purpose Economy, for starters). But, to function in a purpose economy, you have to have purpose, know your purpose, and then you have to do every facet of your work on purpose.

It won’t happen by accident. You have to “make it happen” on purpose.

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