Rod Pyle: Part 1 of an interview by Bob Morris

Pyle, RodRod Pyle is author of multiple best-selling books on space exploration and innovation for major publishers including Smithsonian, McGraw-Hill, HarperCollins, Prometheus/Random House, Sterling and Carlton. His most recent books are Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success for McGraw Hill (March 2014), which the Library Journal called “A gripping history of NASA… riveting… [the] writing is superb,” and, Curiosity: An Inside Look at the Mars Rover Mission and the People Who Made It Happen, published by Prometheus/Random House. It is listed as a “Top Ten Science and Tech Book for July” by The Guardian. Rod wrote and co-created The Apollo Leadership Experience for NASA and The Conference Board, which he taught at the Johnson Space Center for C-suite executives from companies like Michelin, Conoco-Philips, Ebay and The Federal Reserve. He continues to give keynotes and seminars on innovation and leadership.

His 2012 Destination Mars (Prometheus) was heralded as “The best recent overview of Mars missions” by the Washington Post, and was selected for Scientific American’s book of the month club. Rod has produced and directed numerous documentaries for The History Channel and Discovery Communications, including “Modern Marvels: Apollo 11” and “Mars: 100 Years of Discovery.” Rod is a space journalist, writing frequent articles and creating videos for, LiveScience, Huffington Post, NBCNews Online, the Christian Science Monitor and the Daily Telegraph. He is a graduate of Stanford University and the Art Center College of Design, and taught communication studies at the University of La Verne for ten years.

Here is an excerpt from my interview of him. To read all of part 1, please click here.

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Morris: Before discussing (in Part 2) Innovation the NASA Way, a few general questions. First, who has had the greatest influence on your personal growth? How so?

Pyle: Honestly, the entire cadre of Gemini and Apollo astronauts. While my friends memorized states and collected cards for football and baseball players, I was studying NASA’s best. These guys were going to the moon, and I wanted to be with them! Alas, that was ultimately less likely even than my buddies joining the NFL…

Morris: The greatest impact on your professional development? How so?

Pyle: There are so many, but Gene Kranz, the flight director for most of the Gemini and Apollo missions, was a major influence. His tough but fair approach to managing Mission Control teams, and his unashamedly “Gung Ho” attitude is inspiring. But I think the ultimate inspiration was the “Kranz Dictum,” as it came to be known; the speech he gave to his teams after the Apollo 1 fire. He was not even in charge the day of the fire, but it was Kranz who made the seminal speech, and it is posted all over Mission Control to this day. At its core is being “tough and competent,” and making Mission Control “perfect.” His people came as close to that demand as any organization can.

Morris: Years ago, was there a turning point (if not an epiphany) that set you on the career course you continue to follow? Please explain.

Pyle: Calculus! After encountering differential equations (with a less than stellar result), it occurred to me that astronomy at UCLA might not be my best option. My next choice was to tell science stories via visual and print media… and that’s turned out to be a lot of fun. Film and TV was my final undergrad major, and at Stanford I had a blast studying the more theoretical aspects of communication. Since then it’s been books, articles and TV work, and I hope to never stop.

Morris: To what extent has your formal education been invaluable to what you have accomplished in life thus far?

Pyle: In the media business, excepting to some extent journalism, degrees don’t mean very much. In TV they mean nothing at all. So any progress I’ve made in those areas was fueled primarily by passion and tenacity. On the other hand, I did teach in various colleges for about twelve years and there, of course, the masters degree was everything. And I enjoyed teaching quite a lot.

Morris: What do you know now about the business world that you wish you knew when you when to work full-time for the first time? Why?

Pyle: Success is as much about instincts, drive and dogged persistence as it is about brilliance or intellect. Determination to achieve a goal – often to the exclusion of anything else – seems to be critical. In NASA terms that equates to having the tenacity to sell a flight concept or a scientific goal, then pursue the accomplishment of that mission. We see it over and over again, how an individual voice makes all the difference in a project, science instrument or flight plan. And that’s great.

Morris: Of all the films that you have seen, which – in your opinion – best dramatizes important business principles? Please explain.

Pyle: There are a few classics that relate here… but Casablanca is one, in which personal passion and individual needs are secondary to duty and honor. Along the same lines, the original Star Trek TV show had some things to say about duty, persistence, honor and success, but always with a cost. I think that these apply to business success on a personal level, decisions that you live with long after the company has moved on to other concerns. Finally, Patton demonstrates the drive and brilliance often needed to succeed against great odds, and the personal costs that often come with it. As George C. Scott quoted “All glory is fleeting…”, a worthwhile sentiment to remember.

Morris: From which non-business book have you learned the most valuable lessons about business? Please explain.

Pyle: Steinbeck’s Cannery Row. Here is a man, Doc Ricketts, to whom business success, always elusive, was subsumed by, then buoyed by, the beauty in his personal existence. He maintained the former and grew the latter like a bloom. Together they made for a whole life, though marriage and the consummation of his inner desire for love remained somewhat elusive. But the longing within us often makes for a far greater motivator than achieving.

Morris: Here are several of my favorite quotations to which I ask you to respond. First, from Lao-tse’s Tao Te Ching:

“Learn from the people
Plan with the people
Begin with what they have
Build on what they know
Of the best leaders
When the task is accomplished
The people will remark
We have done it ourselves.”

Pyle: Lao-tse was a smart man. I took a class at UCLA years ago in the Chinese mystics – this reminds me how insightful they could be. Human needs and behaviors have not changed much over time (anyone who has read Greek mythology knows that the core emotions discussed have not changed one iota). To the point: an inspired leader would do well to give his team a voice and a tangible stake in the process of building and succeeding. I address this in my innovation book and leadership seminars: give your team members a sense of ownership, a stake in the process of innovating and making that innovation into a success. I think it’s critical – in many cases, the passion of that person, or team, is the core force, the engine driving the process. Then, in a perfect world, the team shares the sense of accomplishment.

Morris: From Howard Aiken: “Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”

Pyle: I’ve always loved that one. Ask John Houbolt, a mid-level engineer in the Apollo program, who had to jump all the way to the top of NASA’s management chain to get his ideas about Lunar Orbit Rendezvous heard (it was the solution to the puzzle of how to land on the moon). Top minds like Wernher von Braun, who favored another method, finally saw the wisdom of LOR. This was certainly an example of one man forcing the organization to accept his excellent idea, despite much resistance at the top.

Morris: From Isaac Asimov: “The most exciting phrase to hear in science, the one that heralds the most discoveries, is not “Eureka!” (I found it!) but ‘That’s odd….’”

Pyle: Yes, or “That’s interesting…” or perhaps, as John Grotzinger, the Curiosity Mars rover’s chief scientist said when looking at some new and exciting data, “That’s one for the history books!” So often it is the surprises, the results that surpass our expectations, that foreshadow developments and discoveries far beyond what we had planned for. It’s a bit of scientific serendipity… the universe playing with us, deciding what to release at this moment, and providing discoveries beyond, or at least perpendicular to, our expectations. And since all great science is to a certain extent magical, that is often where the magic lies.

Morris: Finally, from Peter Drucker: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Pyle: Yes, GM built the Chevy Cobalt with great efficiency just before they went BK. And while millions of those Spartan autos served people for years, I think we would have all been served better had the car never existed (if you ever drove one for any distance, you know what I mean). This is a very basic and prosaic example of a great thinker’s ideas placed onto the road, but it’s certainly an expression of this loftier thought.

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To read all of part 1, please click here.

Rod cordially invites you to check out the resources at these websites:

His website link

His LinkedIn link

His Amazon link

Huffington Post link

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