Carmine Gallo on Talking Like TED: A third interview by Bob Morris

GalloA global best-selling author, Carmine Gallo is also a former reporter and anchor for CNN and CBS. He has sat down with many of the most dynamic and respected business leaders of our time. In these interviews, Carmine gained insight into what makes a great leader. Great leaders are also great communicators. He formed Gallo Communications with the mission of helping business leaders discover and apply the untapped power of effective communications. Communications comprise a multi-faceted art form. From internal relationships to press conferences, from rallying investors to counseling employees, from inspiring greatness to managing crisis, managers need to educate, motivate, and persuade much more effectively than many (most?) of them do now. Gallo Communications prepares business leaders for these make it-or-break it challenges.

His published books include The Apple Experience: Secrets to building insanely great customer loyalty, The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, Fire Them Up! 7 Simple Secrets to Inspire Colleagues, Customers, and Clients, and 10 Simple Secrets of the World’s Greatest Business Communicators: How you too can learn the presentation secrets behind today’s greatest CEOs. His latest book is Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds, published by St. Martin’s Press (March 2014).

Here is an excerpt from my third interview of Carmen. To read the complete interview, please cklick here.

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Morris: When and why did you decide to write Talk Like TED?

Gallo: After the success of The Presentation Secrets of Steve Jobs, I was looking for another communicator to profile. It was very difficult to find one person—well known around the world—who had the complete package of presentation and business communication skills. I expanded my thinking and realized that TED, the famous conference that’s become a hit around the world, is popular because it showcases the world’s best speakers and communicators. I’ve also been asked to work with people who have given TED talks and so it wasn’t much of a stretch. The fun part was studying the neuroscience behind persuasion and discovering why 18-minute TED talks work so well.

Morris: Were there any head-snapping revelations while writing it? Please explain.

Gallo: There are many revelations. For example, 18 minutes is quite possibly the ideal amount of time to deliver a presentation. Through trial and error the TED organizers discovered early on that 18 minutes is long enough to have a serious discussion and short enough to keep people’s attention. Now think about all of the great speeches that have moved us a nation — they’re all under 18 minutes: Steve Jobs commencement speech at Stanford, Martin Luther King’s “I have a dream,” and JFK’s inaugural. Also, Facebook COO Sheryl Sandberg launched a national movement to Lean In with a TED talk that lasted 15 minutes. A lot can happen in under 18 minutes!

Morris: To what extent (if any) does the book in final form differ significantly from what you originally envisioned?

Gallo: It’s more inspiring than I thought it would be. I set out to do a tactical book on how to deliver better presentations. The content of the presentations was so inspiring, however, the content also made me a better person and a better leader. The book took on a new life as I focused on inspiring my readers as well as giving them strategies and techniques they could use. Today most of the feedback I receive indicates that readers really are inspired by the book to lead better lives and to fulfill their potential. It’s very gratifying.

Morris: How do you explain TED‘s success since it was founded by Richard Saul Wurman in 1984?

Gallo: 18 minutes! Seriously, people want to be inspired and to learn something valuable in a short amount of time. That’s a big part of it. Of course, the year 2006 is also very important to TED‘s popularity. That’s when TED began to post its videos for free to share the insights. It became a global hit and today TED videos have been viewed 2 billion times. Humans are natural explorers. We’re curious. We crave learning new things — that’s why one of the book’s sections is called “novelty.” People cannot ignore something new and novel. Teach people something stunning in 18 minutes and put it online for free — that’s a winning formula.

Morris: The title of the book’s Introduction suggests that “Ideas Are the Currency of the Twenty-First Century.” What specifically does that mean?

Gallo: In the information age, the knowledge economy, we are only as successful as the ideas we have to share. If I can’t package my ideas in a way that grabs your attention and inspires you to take action on those ideas, then what does it matter? My ideas are my currency, a form of trade. I trade you my ideas for a salary, an investment, etc. I benefit monetarily from the exchange of my ideas.

Morris: What are some of the most common misconceptions about what great public speaking is…and isn’t.

Gallo: Public speaking is more than just grand oratory giving a speech in a front of a lot of people. Delivering an effective PowerPoint to a potential customer is “public speaking,” as is a job interview or a business pitch over coffee at Starbucks. We all need to improve at public speaking whether or not we ever give a formal “speech.”

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To read the complete interview, please click here.

Carmine cordially invites you to check out the resources at these websites:

His website link

Gallo Communications link

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