“By accepting only electronic payments and cash, we will reduce wait times in line.”
Lindsay Robison, Whole Foods spokesperson based in Austin (read article here)
A short history – My personal history of paying for groceries…
c. 1961 – Harlingen, Texas — My mother bought groceries at Winn Dixie (I think), paying for the groceries with a counter check; no identification required
c. 1967 – Combes, Texas — My mother would send me to Tucker’s Grocery Store during the week, “in between the big grocery shopping” – I bought the needed items, and signed a ticket. Once a month, Tucker’s would send a bill, and my mother would write a check
c. 1981 – Dallas, Texas – My wife or I would pay for groceries with a personal l check – Driver’s License had to be shown
c. 2011 – Richardson, Texas – I started ”checking myself out,” paying with my credit/debit card, in the self check out line at Kroger (for the record, I hate checking myself out!)
c. 2014 – Dallas, Texas – Whole Foods announces it will no longer accept no more checks accepted for grocers
c. I don’t remember the year, sorry — the cashiers went from entering each item’s price on the cash register to scanning items
A few observations:
Today, for all customer derive, with any store, anya nd everywhere, it has to be easy and convenient to check out. Easy and convenient. And FAST! That’s increasingly the name of the game.
No more personal checks. It’s ok – I haven’t written one in quite some time at any store. Just another reminder that technology is changing things — lots of things.