I recently visited with the head of a publishing company. He told me that the big word in his industry — practically the only word — is “discovery.” Getting discovered is the ball game. If a book, and an author, remain basically unknown, then there are no customers, no sales…
One key reason – the disappearance of shelf space. There are fewer book stores, thus fewer feet of book shelf space. (And, though we did not discuss it, I am a life-long book customer, and I basically have quit browsing in physical book stores. And browsing on-line does not put as many book titles in my line of sight).
So, getting discovered is the challenge.
This is true for books, authors — and for products and services of many companies.
So, how are you going about the task of getting discovered — by new people, your new potential customers?