Could This be the One Business Success Essential – Thoughts on Facebook’s Purchase of WhatsApp

TheCreativeHabitI look like a desperate woman, tortured by the simple message thumping away in my head: “You need an idea.”
You need a tangible idea to get you going. The idea, however miniscule, is what turns the verb into a noun – paint into a painting, sculpt into sculpture, write into writing, dance into a dance.
Twyla Tharp, The Creative Habit


News item:  Facebook buys WhatsApp for $19 billion

Let’s be honest about things…

Yes, a business can fail because of poor execution.  But, you know what?…  I’ve seen plenty of businesses that have less-than-stellar execution still in business.

A business can fail because of poor leadership.  But, I’ve seen plenty of businesses “survive,” if not thrive, with sub-par leaders.

A business can fail because of other factors (poor communication comes to mind).  Most businesses have a blind spot, or two, or ten.

So, here’s my pronouncement.

No business survives if it is selling a product or service that no one wants to buy. 

I thought of this when I read the news – about Facebook buying WhatsApp.  For $19billion!

Now, I’m resisting “texting” tooth and nail.  I like conversations.  I send very, very few text messages each month.  And, the ones I do send are pretty much information only.

But, there is a generation that is now texting so frequently (thousands of times per month — each individual person!) that it has replaced other forms of communication.  And, apparently WhatsApp is a “replacement” for texting.

Zuckerberg WhatsAppAnd, Mark Zuckerberg is pretty sure that texting is not going to go away.  So, people want the product; they will pay for it (and, by the way, they save money in the process – WhatsApp is a lot! less expensive than the price the phone company charges for texting).  And so, $19 Billion, as outrageous as it seems, may be worth every one of its 19,000 millions.

This much I know.  You do need all of those other elements – execution, the right people, good communication…  Especially if there is a competitor trying to deliver the same product/service – with the same idea that you have…

But, the wrong idea for a product or service…  Well, you’re probably finished in a hurry.  But the right idea…  the future could truly be yours.

(But, warning — that future may be shorter than in other eras.  Somebody, right now, is already working on the next replacement idea/product/service…)


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