I look like a desperate woman, tortured by the simple message thumping away in my head: “You need an idea.”
You need a tangible idea to get you going. The idea, however miniscule, is what turns the verb into a noun – paint into a painting, sculpt into sculpture, write into writing, dance into a dance.
Twyla Tharp, The Creative Habit
News item: Facebook buys WhatsApp for $19 billion
Let’s be honest about things…
Yes, a business can fail because of poor execution. But, you know what?… I’ve seen plenty of businesses that have less-than-stellar execution still in business.
A business can fail because of poor leadership. But, I’ve seen plenty of businesses “survive,” if not thrive, with sub-par leaders.
A business can fail because of other factors (poor communication comes to mind). Most businesses have a blind spot, or two, or ten.
So, here’s my pronouncement.
No business survives if it is selling a product or service that no one wants to buy.
I thought of this when I read the news – about Facebook buying WhatsApp. For $19billion!
Now, I’m resisting “texting” tooth and nail. I like conversations. I send very, very few text messages each month. And, the ones I do send are pretty much information only.
But, there is a generation that is now texting so frequently (thousands of times per month — each individual person!) that it has replaced other forms of communication. And, apparently WhatsApp is a “replacement” for texting.
And, Mark Zuckerberg is pretty sure that texting is not going to go away. So, people want the product; they will pay for it (and, by the way, they save money in the process – WhatsApp is a lot! less expensive than the price the phone company charges for texting). And so, $19 Billion, as outrageous as it seems, may be worth every one of its 19,000 millions.
This much I know. You do need all of those other elements – execution, the right people, good communication… Especially if there is a competitor trying to deliver the same product/service – with the same idea that you have…
But, the wrong idea for a product or service… Well, you’re probably finished in a hurry. But the right idea… the future could truly be yours.
(But, warning — that future may be shorter than in other eras. Somebody, right now, is already working on the next replacement idea/product/service…)