Solving Problems with Design Thinking: A book review by Bob Morris
Here’s a blueprint “for deploying design thinking across levels and functions in order to embed a more creative approach to problem solving as a strategic capability in Organizations”
Here’s how Jeanne Liedtka, Andrew King, and Kevin Bennett frame the information, insights, and counsel they provide in this brilliant book: “In the spring of 2010 the Design Management Institute (DMI) and researchers at the University of Virginia’s Darden School of Business (a team that included us) launched a multistage research program to assess the prevalence and impact of design thinking in business organizations. Sponsored by the Batten Institute, a center for the study of entrepreneurship and innovation at Daren, the study set out to develop an understanding of the extent to which the methods, techniques, and processes traditionally associated with design and designers had been adopted within established business and social sector organizations.” This, then, is a research-driven book, as are almost all other great works of non-fiction.
What they discovered “was so inspiring that we decided to write this book, in the hope that we could help the people we cared most about — managers and designers — see new possibilities to break through inertia and politics to use design thinking to accomplish the things we believed it was capable of, if we could only get it into the right hands.” Please keep that in mind when you read it, holding the book in your own hands.
I commend Liedtka, King, and Bennett on their skillful use of reader-friendly devices such as the format they use for mini-commentaries on the ten exemplary companies (IBM, Suncorp, 3M, SAP, Toyota, MeYou Health, FiDJI, The Good Kitchen, Citizens of Dublin, and Intuit): The Business Problem, The Context, Designer’s Contribution, and as a conclusion, “What do We Take Away from [given company’s] Story?” Also, “Design Tool” inserts such as these in Chapter 2: Secondary Research, Mind Mapping, Design Criteria, Learning Launch, and Cards. The devices serve two separate but very important purposes: they focus on key material, and, they facilitate, indeed expedite frequent review later.
These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of the book’s coverage.
o Building Bridges with Design Thinking (Pages 3-8)
o Incorporating the Four Questions Into a Three-Step Approach (18-24)
o Rethinking Metrics and Delivering Results (30-32)
o Why Take the Second Road? (37-40)
o Results!, and, What Worked and Why (51-54)
o Selling Design in the B2B Space (61-65)
o Building the Prototype (81-86)
o Including Engineers and Designers: The Importance of Context and Integration (99-100)
o Building Partnerships (109-111)
o Changing Views of Design (128-130)
o Stakeholder Workshops: Hatching & Blooming (148-151)
o Process to Repair Clongriffin (165-171)
o Creating Innovation Catalysts (182-186)
o Creativity Through Structure, and, The Ever-Elusive Issue of Management (189-191)
o The Role of Culture (191-192)
As indicated in the first chapter, Liedtka, King, and Bennett’s goal in this book “is to push the visibility of design thinking in business and the social sector to new places and demonstrate that design has an even broader role to play in achieving creative organizational and even civic outcomes.” They achieve this goal by providing an abundance on in formation, insights, and counsel while examining “ten vivid illustrations of organizations and their managers and design partners doing just that — using design thinking in ways that work.”
Obviously, it would be a fool’s errand for any reader to attempt to adapt and adopt all of the material provided. However, once having read and (hopefully) re-read the book, most readers will be well-prepared to use design thinking to determine which portions of the material are most appropriate to the needs, interests, strategic objectives, and resources of the given enterprise.
To those who found this book as valuable as I did, I presume to recommend another: Rotman on Design: The Best on Design Thinking from Rotman Magazine, co-edited by Roger Martin and Karen Christensen, published by University of Toronto Press. Jeanne Liedtka is among the contributors.
Wednesday, November 6, 2013 - Posted by Bob Morris | Bob's blog entries | 3M, Andrew King, Citizens of Dublin, Columbia Business School Publishing, Design Management Institute (DMI) University of Virginia's Daren School of Business IBM, FiDJI, Here's a blueprint for deploying design thinking to embed a more creative approach to problem solving, Intuit, Jeanne Liedtka, Karen Christensen, Kevin Bennett, MeYou Health, Roger Martin, Rotman on Design: The Best on Design Thinking from Rotman Magazine, SAP, Solving Problems with Design Thinking: Ten Stories of What Works, Suncorp, The Good Kitchen, Toyota, University of Toronto Press
No comments yet.
Did you see us in the Dallas Morning News Business Section?
Purchase our book synopses from 15minutebusinessbooks.com.
We present two books a month, every month, and make the audio recordings and handouts of our synopses available at our companion site, 15minutebusinessbooks.com
Meet our 2015 Sponsor
Acuity – Redefining Sales Cultures
Tom Niesen and his team, through Acuity Systems and Sandler Training, are ready to help you improve your sales process and increase revenue throughout 2015. Just click here to visit their website – and then, let Acuity help you improve your sales effectiveness in 2015.
Reading the handout, listening to the recording – it was “…like Power-Reading a Business Book”
- First Friday Book Synopsis in DallasJuly 10th, 201510 days to go.
First Friday Book Synopsis (on the SECOND Friday in July) - July 10, 2015Friday, July 10, 2015 ⋅ FFBS only (online sales): $29.00 ⋅ FFBS only (Harvard Business School Club of Dallas): $29.00
- Outsiders bring new paradigms. ffbsccn.wordpress.com/2009/12/22/the… 2 hours ago
- Watching this with my summer class of students - in connection with the difficult challenge of persuasion ffbsccn.wordpress.com/2009/12/22/the… 2 hours ago
- The Six Lessons of the Business of Paradigms -- Wisdom from Joel Barker: wp.me/pmm68-16G 2 hours ago
- I am in Houston for the first Wardens' Retreat for 2015. Attendance is a bit down, but spirit and participation are both quite high. 1 month ago
- Today's Dallas Morning News has a feature article about the First Friday Book Synopsis. Link; dallasnews.com/business/colum… http://t.co/AbfBiILX5T 1 month ago
- Again - it is absurd that Colby Lewis did not get to go 9 innings tonight with an 11-1 Texas lead and fewer than 90 pitches in 8 innings! 1 month ago
- The Rangers' Rodriguez should have gone out for the 9th for a complete game. The lead was 7-1, and his pitch count was not high. Absurd. 1 month ago
- Don't forget Running for Clean Water on May 9. For information or to register, go to: r4cw.webconnex.com/register http://t.co/dupwDGonDi 2 months ago
- Face It, Your Brain Is a Computer bobmorris.biz/face-it-your-b… 15 hours ago
- How to fix a broken school? Lead fearlessly, love hard bobmorris.biz/how-to-fix-a-b… 15 hours ago
- What it takes to build your Digital Quotient bobmorris.biz/what-it-takes-… 15 hours ago
Recent visitor count
- 967,430 visits
Site created and maintained by Dallas website design company bigDwebsitedesign.com
- If You take “No” for an Answer too Easily, You May Need to Make a Change – Insight from Elon Musk
- Ego vs. EQ, insight from Jen Shirkani – (or, maybe, it is a real fight with your JQ – your “Jerk Quotient”)
- A conversation with Grant McCracken on how to build “a living, breathing culture”
- Big Data May Already Be Disrupting Your Favorite Sport
- Laurie Sudbrink: An interview by Bob Morris
- 4 Assumptions We Make About Every Successful Business – Insight from my e-book, 12 Vital Signs of Organizational Health