How To Make Culture Your Co-Founder
Here is a brief excerpt from an article written by Kevin Kruse for CEO.com. To read the completer article, check oyt other resources, please click here.
* * *
Most small and mid-sized business leaders are so busy just executing on a daily basis they don’t get intentional when it comes to crafting their own company culture. This is an important oversight which, once corrected, can accelerate the growth of the business.
The best of company culture I’ve ever encountered comes from entrepreneur, Brett Martin, in an article he wrote in Medium: Think of culture as a co-founder that is present when you are not. You are decisive, communicative and respectful but it’s your culture that helps everyone know how to act when you are out of the room. Give that voice clarity and authority.
So how do you do that? How do you create clarity and be intentional in crafting your culture?
TRX is a fast growing mid-sized company that makes lightweight and affordable training equipment. Former Navy SEAL, Randy Hetrick, started the company to bring to market a suspension strap exercise system he first used while on deployments. Today, their suspension training system is used throughout the military and is a favorite of personal trainers, as well.
When asked about the importance of company culture, Hetrick sounded very much like the Special Ops soldier he once was. “We view our company culture as the glue that holds the many different pieces of our team together. Our culture provides the strength and foundation to operate as a high performing team all around the world.
* * *
To read the complete article, please click here.
Kevin Kruse is a New York Times bestselling author, speaker and serial entrepreneur. His latest book is Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work.
Saturday, October 26, 2013 - Posted by Bob Morris | Bob's blog entries | Brett Martin, CEO.com, Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work, former Navy SEAL Randy Hetrick, How To Make Culture Your Co-Founder, Kevin Kruse, Medium, New York Times bestselling author, Think of culture as a co-founder that is present when you are not, TRX
No comments yet.
Did you see us in the Dallas Morning News Business Section?
Purchase our book synopses from 15minutebusinessbooks.com.
We present two books a month, every month, and make the audio recordings and handouts of our synopses available at our companion site, 15minutebusinessbooks.com
Meet our 2015 Sponsor
Acuity – Redefining Sales Cultures
Tom Niesen and his team, through Acuity Systems and Sandler Training, are ready to help you improve your sales process and increase revenue throughout 2015. Just click here to visit their website – and then, let Acuity help you improve your sales effectiveness in 2015.
Reading the handout, listening to the recording – it was “…like Power-Reading a Business Book”
- First Friday Book Synopsis in DallasJuly 10th, 20157 days to go.
First Friday Book Synopsis (on the SECOND Friday in July) - July 10, 2015Friday, July 10, 2015 ⋅ FFBS only (online sales): $29.00 ⋅ FFBS only (Harvard Business School Club of Dallas): $29.00
- From Every Hill and Molehill, Let Freedom Ring - (We Hold These Truths to Be Self-Evident - Yes, We Do!): wp.me/pmm68-9Pu 43 minutes ago
- Watch The Emotional Moment A Judge Recognizes The Accused As A Former Classmate huffingtonpost.com/2015/07/03/art… 2 hours ago
- A warning 2 all the kids harboring hopes of realizing the American Dream: try not 2 b born in the wrong part of town. frontburner.dmagazine.com/2015/07/02/dal… 4 hours ago
- I am in Houston for the first Wardens' Retreat for 2015. Attendance is a bit down, but spirit and participation are both quite high. 1 month ago
- Today's Dallas Morning News has a feature article about the First Friday Book Synopsis. Link; dallasnews.com/business/colum… http://t.co/AbfBiILX5T 1 month ago
- Again - it is absurd that Colby Lewis did not get to go 9 innings tonight with an 11-1 Texas lead and fewer than 90 pitches in 8 innings! 1 month ago
- The Rangers' Rodriguez should have gone out for the 9th for a complete game. The lead was 7-1, and his pitch count was not high. Absurd. 1 month ago
- Don't forget Running for Clean Water on May 9. For information or to register, go to: r4cw.webconnex.com/register http://t.co/dupwDGonDi 2 months ago
- Fascinating Facts about the Declaration of Independence bobmorris.biz/fascinating-fa… 16 hours ago
- An organization’s scarcest resource bobmorris.biz/an-organizatio… 16 hours ago
- John Schwartz on Rosabeth Moss Kanter’s Latest Book, Move bobmorris.biz/john-schwartz-… 1 day ago
Recent visitor count
- 971,021 visits
Site created and maintained by Dallas website design company bigDwebsitedesign.com
- From Every Hill and Molehill, Let Freedom Ring – (We Hold These Truths to Be Self-Evident – Yes, We Do!)
- Fascinating Facts about the Declaration of Independence
- The Old Words, and Maybe the Old Books, Are Best of All
- You Want Proof That We Live in a VUCA World? – Just Check the Latest Supreme Court Decisions; or, Consider Apple Music
- Thoughts Prompted by the Focus on Self-Interest, and the Confederate Flag
- Linda J. Popky on “Marketing Above the Noise”: Part 2 of an interview by Bob Morris