The Ebook, The Myth of the Garage, by the Heath Brothers – For Free!


by Chip Heath and Dan Heath

News Flash:  You can get a free copy of The Myth of the Garage by Chip Heath and Dan Heath from the Kindle Store at Amazon.

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This is really interesting.

And I like it.  And not just because it is free.

I can’t begin to tell you how much I like reading on the Kindle App on my iPad.  The features – a search button, a click which takes you to the Table of Contents, the highlighting feature, the fact that you can view all of your highlights (and with a little work, can copy and paste them into a Word document) — are all just wonderful, and genuinely useful to a serious book reader.  The Kindle app is a great tool.

And reading on the iPad, in a “book format,” is so much easier that clicking through to essay after essay on the web.  For example, wouldn’t it be great to have all of Malcolm Gladwell’s essays (most of which are archived at his web site, Gladwell.com), in one ebook?  Yes, it would.

Now the future has just arrived in the first such volume (that I know about — there could be others).

Chip and Dan Heath are terrific authors.  The brothers Heath wrote Made to Stick, and Switch, both of which I have presented at the First Friday Book Synopsis.  They also have written a number of essays for the magazine Fast Company.  I have not read most of these.

But I’ve read a bunch of them now.  Because they are compiled, all together, in a free ebook available through the Kindle store.

And, yes, some of these essays are terrific.

The Heath brothers, with terrific essays, all on one place, in an easy-to-read-and-highlight ebook.  Is this heaven?

(By the way, this one was free, but there is a real market for these.  I would gladly pay a Kindle price for all of the Gladwell essays, or the Gawande essays, or so many others, to have them in one volume).

Order it now for your Kindle, or your Kindle app.  “Buy” it (for free) here.

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Here’s a quick take on The Myth of the Garage, that I found here.

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine – 16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.”

In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:

  • Why you should never buy another mutual fund (“The Horror of Mutual Funds”)
  • Why your gut may be more ethical than your brain (“In Defense of Feelings”)
  • How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”)
  • Why the “Next Big Thing” often isn’t (“The Future Fails Again”)
  • Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”)
  • And 12 others . . .

Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight.

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