(note from Randy – I am certainly no expert in this field. I read books, and then try to let the authors and the books speak. This post is an attempt to let Friedman’s book speak to us). ———————————— The news is not yet turning any better in the aftermath of the Gulf Oil disaster. … Read More After The Great Oil Spill — Revisiting Thomas Freidman’s Hot, Flat, And Crowded
Writing matters. Good writing makes a difference. Poor writing? – it simply does not get read. All good writing has this one element in common – the writing entices you to keep reading. Once it rambles, is dry, is boring, the reader is gone. Will the reader read my next sentence? is the question to… Read More If the Reader Quits Reading, Blame the Writing!