The Hedges Company « First Friday Book Synopsis

Kristi Hedges: An interview by Bob Morris

Kristi Hedges is a leadership coach, speaker and author. In her 20-year career working with leaders to help them communicate more effectively she’s encountered every personality type imaginable, yet remains more than a little passionate that anyone can learn presence. Her workshops and leadership coaching programs have been utilized by CEOs and teams of all sizes in companies spanning the Fortune 500, government, non-profit and privately held businesses. She runs her own coaching practice, The Hedges Company, and is a founding partner in the leadership development firm, Element North.

Kristi blogs on leadership for Forbes.com, created and penned “The Leadership Factor” column for Entrepreneur.com. She’s been featured in publications such as Washington Post, Reuters, MSNBC.com, and CNBC.com. She’s been honored as one of the “50 Women Who Mean Business in Washington, D.C.” and as an owner of a top 25 Largest Women-Owned Businesses by the Washington Business Journal.

Prior to becoming a leadership coach, Kristi co-founded and ran one of the first technology communications firms in the Washington, D.C. area for a decade before successfully selling her interest. Her career highlights also include working for a national news outlet, and as a political consultant for dozens of electoral campaigns from U.S. President to statewide offices.

Here is an excerpt from an interview of her. To read the complete interview, please click here.

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Morris: Was there a turning point (if not an epiphany) years ago that set you on the career course that you continue to follow? Please explain.

Hedges: I’m not sure there was one point, but rather many that directed me in my career. As an entrepreneur, leadership was my constant puzzle that was always studied, toyed with, improved, and yet unsolved. It became my passion, and that led me to become a leadership coach after I sold my interest in my last company.

Morris: To what extent has your formal education proven invaluable to what you have accomplished thus far?

Hedges: I have two degrees in communications, and my masters is in political communication and persuasion. They’ve both influenced my career, but as I wrote The Power of Presence, I realized that my graduate research provided a framework for many of the ideas I had about interpersonal communication and influence. In a way they were so embedded in my strategies, I had forgotten they were there.

Morris: What do you know now about the business world that you wish you knew when you completed your formal education and first went to work full-time?

Hedges: I wish I’d had a better sense of when to push and when to let things play out. I was very ambitious, impatient and worked my tail off — but I lacked perspective. I often underestimated how much time it takes to get the big picture. I knew the power of relationships, but I wish I would have developed deeper ones and asked for mentorship.

Morris: Opinions are divided (sometimes sharply divided) on the importance of charisma to effective leadership. What do you think?

Hedges: I actually hate the topic of charisma in leadership! I just don’t find it helpful. It makes those who don’t consider themselves charismatic (and frankly, few do) feel powerless to become stronger leaders. If you need to have this innate quality, why bother trying?

Jim Collins introduced the “hedgehog” style of leadership in Good to Great, as the most successful one. I agree with him. Great leaders can be charismatic, but it’s not a requirement.

Morris: However different the greatest leaders throughout history may be in most respects, what do all of them share in common in terms of their presence?

Hedges: Great leaders care deeply about the larger cause, whether it’s saving the environment or launching a company. They are passionate and know how to communicate their commitment to others. In my opinion, there is no substitute for a fire in the belly.

Morris: I don’t know about you but most (if not all) of the most valuable life lessons I have learned were from failure, not success. You have observed a countless number of people who do or don’t possess highly-developed personal presence. Here’s a two-part question. First, what are the most valuable lessons to be learned from those who do?

Hedges: People with great presence have an ability to relate to others. There’s an openness there, an authentic connection, and trustworthiness. They make others feel “more than” rather than diminished, even from a short conversation.

Morris: From those who do not possess a highly-developed personal presence?

Hedges: Many times a weak presence comes from being overly guarded or perfectionistic. If we don’t know someone or they’re intimidating, we can’t relate. To have presence, you need to blend your competency with your humanity. You can be powerful and still be a real person.

Morris: I have never been physically present in an audience to which Steve Jobs spoke but I have probably seen most (if not all) of the films of him in action. In your opinion, why was he an “insanely great” public speaker?

Hedges: Steve Jobs staged every speech down to the smallest detail. He was meticulous about how he communicated. Anyone who takes their communication that seriously is going to be good. However, Jobs’ greatness came from his authentic passion for Apple products. He knew how to use his own excitement to tap into the energy of others. He also knew that speeches should be about an experience, not words on a screen. He make the audience part of the conversation, not merely observers.

Morris: Through your association with The Hedges Company and Element North, you have helped numerous companies to improve their leadership development programs. Presumably you begin each new relationship with a situation analysis. What are you most eager to learn that you did not already know? Why?

Hedges: I always start with gathering the impression of leadership from the broader company. Leaders set the tone and cement the culture. If they are seen as uncaring or incompetent, that has to be addressed first. No leadership program will work if there’s a fundamental problem at the top. It’s always interesting to juxtapose those findings against what a company’s leadership believes their impression to be. If there’s a disconnect, that’s a red flag.

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To read the complete interview, please click here.

Kristi Hedges cordially invites you to check out the resources at these websites:

http://www.thehedgescompany.com

http://www.elementnorth.com/index.html