Sheryl Sandberg: The $1.6 Billion Woman, Staying on Message

Sheryl Sandberg (Photo: Antoine Antoniol/Bloomberg News)

Here is an excerpt from an article co-authored by Nicole Perlroth and Claire Cain Miller about Sheryl Sandberg, featured in The New York Times (February 4, 2012). To read the complete article, please click here.

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Facebook‘s No. 2 executive, Sheryl Sandberg, will reap a fortune in its stock offering. And she hasn’t stopped telling the world how women should take responsibility for their careers.

SEVENTY-TWO hours before Facebook’s big moment, Sheryl K. Sandberg was half a world away, hobnobbing with the likes of Bill Gates and the Archbishop Desmond Tutu. [Please click here to see a video.]

Yes, Ms. Sandberg is Mark Zuckerberg’s No. 2. And, yes, if all goes well, she will soon become the $1.6 billion woman. On Wednesday, Facebook filed to go public in a deal that, in all likelihood, will instantly make it one of the most valuable corporations on the planet.

But Ms. Sandberg, who has helped steer this social network to this once-unimaginable height, had more on her mind than securities filings and ad metrics. She was attending the annual World Economic Forum, in Davos, Switzerland, where her subject wasn’t Facebook — but women. Specifically, how women, in her view, must take responsibility for their careers and not blame men for holding them back.

Given that Ms. Sandberg is Facebook’s chief operating officer, and that all of Wall Street was hanging on last week’s news, you might think that she was absurdly off-topic. But Ms. Sandberg sees herself as more than an executive at one of the hottest companies around — more, too, than someone who will soon rank among the few self-made billionaires who are women. She sees herself as a role model for women in business and technology. In speeches, she often urges women to “keep your foot on the gas pedal,” and to aim high.

Her call isn’t simply about mentoring and empowering. It is also about business strategy. A majority of Facebook’s 845 million users are women. And women are also its most engaged users. So Ms. Sandberg is playing to a powerful and lucrative demographic, as well as to the advertisers who want to reach it. Inside Facebook’s headquarters in Menlo Park, Calif., she is considered a not-so-secret weapon for recruiting and retaining talented women as well as men. She and Mr. Zuckerberg will need the best brains they can find to sustain Facebook’s astonishing growth.

Of course, it helps that Ms. Sandberg has personality and presentation skills. In Davos and on the conference circuit, in public appearances in Washington and on college campuses, she has a warm, disarming tone that sets her apart from many other executives, male or female.

Her talks have gone viral. On YouTube, videos of her speeches have been viewed more than 200,000 times. Some have been included in syllabuses at the Stanford and Harvard business schools. Put simply, she exudes that certain something that seems to leave many people, particularly young women, a bit star-struck.

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To read the complete article, please click here.