Here is an excerpt from an article written by Karl Staib for Copyblogger.com.
The Mr. Rogers Guide to Blogging from the Heart
As bloggers, we put a lot of effort into telling our readers how to do things.
We believe that if we can just give them enough informative content that they’ll subscribe to our blog and never leave. We try to become the best teacher we possibly can, instilling wisdom down into short, usable posts that our readers can put into action right away.
But what if that’s not what they really want?
What if they don’t want a teacher to tell them what to do?
What if all they’re looking for is a warm and understanding person who understands what they’re going through and is willing to love them, no matter what?
Someone like (you guessed it) Mr. Rogers.
Do you care how they feel?
Being a kid can be tough.
Everyone is always telling you to be quiet. No one wants to listen to what you think. Your parents make you go to bed, just when all of the fun is starting.
But not Mr. Rogers.
Fred Rogers made you feel like it was just you and he hanging out. He respected what you thought. He loved you, not because he had to (like your parents), but because he genuinely believed you were special.
After a while, you believed him. You felt special. You came back to the TV, day after day, just so you could feel that way again.
The best bloggers do that too. I read Copyblogger everyday for years before submitting this guest post, and it wasn’t just the information that kept me coming back. It was because, when I was done reading, it made me feel smarter, like I was one of the few people on the web who was truly in the know.
The more I think about it, the more I believe that’s a part of our job. Our job as bloggers isn’t just to inform our readers, but to make them feel special.
And yes, I realize it’s a little hokey, but I think Mr. Rogers can show us how.
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In the balance of the article, Karl Staib provides and discusses several “lessons” and then provides a link to an especially informative video:
To read the complete article, other articles, and receive free updates, please visit http://www.copyblogger.com/.
About the Author: Karl Staib writes about building stronger relationships and being happy at work: Work Happy Now! If you enjoyed this article, you may like to subscribe to his feed, follow him on Twitter, or read one of his most popular articles: How to Write a Career List.