Everyone seems to have lots of opinions about Steve Jobs. I never met him or worked for him. I’ve seen videos of him, notably his commencement address at Stanford. Also, I know people who knew him and worked for him. Among my friends are those who have written books and articles about him. It would be presumptuous of me, however, to suggest what lessons can be learned from him. There are others who are well-qualified to do so. Josh Linkner is a case in point. The author of Disciplined Dreaming, he is also the CEO and Managing Partner of Detroit Venture Partners and the Founder, Chairman and former CEO of ePrize.
Here’s what Josh thinks about his friend, Steve Jobs:
He’s been called the modern day Thomas Edison, the Beethoven of business, and the most prolific visionary since Henry Ford. Yet as Steve Jobs steps down from the helm of Apple, he has left us with so much more than incredible technology.
Jobs completely transformed the industries of personal computing, digital animation (Pixar), music, mobile phones, and now tablets. He created the most valuable company in the world and impacted the way billions of people live their daily lives. But beyond his accomplishments, he’s taught us lessons in leadership and life. The characteristics he embodied can serve as a roadmap for us all to become better in business, community, family, and personal achievement.
For all us kids from 1 to 92, Steve’s guiding principles can help us live our best life and make the biggest difference:
1) Put Passion First – He followed his heart and let the operational details fall into place. He refused to put a governor on his burning desire to reach new heights.
2) Never Limit Your Imagination – He always imagined the ideal solution or product and never cut corners or watered down his most potent ideas due to setbacks or fear.
3) Pursue Greatness over Money – Steve didn’t chase the mighty dollar. Rather, he focused on making the biggest possible impact and the money followed.
4) Demand Excellence – Critics complain of his exacting style and “unrealistic” demands. There’s a natural gravitational force of mediocrity, and sometimes it takes an aggressive stance to rise above the sea of sameness.
5) Put Yourself Out of Business – Steve was never satisfied, and constantly strove to be the force of disruptive change that would make the Steve of six months ago irrelevant. Never clinging to past successes, he maintained intense urgency around continuous reinvention.
6) Challenge Conventional Wisdom – When there were norms, he lived to shatter them. Nearly every step of his success can be traced to inspired thinking that stuck his finger in the eye of the complacent incumbents.
7) Simplify – ‘Nuff said.
8) Ignore the Naysayers – If he listened to the “sound advice” of others, we’d never even know his name. He never let the fear of others interfere with his own trajectory.
9) Persist – While today he sits victorious, there were many times he nearly lost it all. There were dark days at Apple, Pixar, and even in his personal life. Where others throw in the towel, Steve stared into the abyss and never accepted defeat.
10) Never Pigeonhole – Steve wasn’t a “computer executive.” He was a visionary change agent and could not be constrained. He realized his calling was far beyond any categorical label.
11) Push Beyond What You Think is Possible – When Steve heard “that can’t be done”, it only emboldened his resolve. He constantly drove himself and others to reach new heights.
Whether you’re building a tech startup, raising three kids or running a soup kitchen, these indelible philosophies serve as a roadmap to success. While you may organize your thoughts on your MacBook, communicate with your team on your iPhone, and later jam some tunes on your iPod, the impact of Steve Jobs is far greater than the devices he’s provided. Rather, he’s given us a model to reach our full potential.
Steve famously said he wanted to “put a ding in the universe.” You have done that, my friend, and so much more. The impact you’ve made is immeasurable, and has inspired a generation to “think different.” Thank you for taking the path less traveled, for conquering the never-been-done, and for leading with purpose. Thank you for changing the world.
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Josh Linkner is the New York Times bestselling author of Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, named one of the top ten business books of 2011. He is the CEO and Managing Partner of Detroit Venture Partners, a venture capital firm helping to rebuild urban areas through technology and entrepreneurship. Josh is the Founder, Chairman and former CEO of ePrize, the largest interactive promotion agency in the world providing digital marketing services for 74 of the top 100 brands. Prior to ePrize, Josh was the founder and CEO of three other successful technology companies. Josh’s writings are published frequently by Fast Company and Forbes and he’s been featured in the Wall Street Journal, Inc. Magazine, USA Today, and on CNBC. Josh is also a professional-level jazz guitarist performing regularly in jazz clubs throughout the United States.
Most importantly, Josh in on a mission to make the world more creative.
For more information on creativity, please visit his website by clicking here. “In addition to my blog, you’ll find free videos, quizzes, articles, eBooks and more to help fuel your creative fire! “