“The Top 100 Speeches” throughout United States history

If you click here you can check out “The Top 100 Speeches” at the American Rhetoric website.

Better yet, you can click on any/all of the 100 speeches and read the text.

And even better yet, you can click on any/all of them and download a pdf for your own personal media library.

Here are the “Top 10″:

1, Martin Luther King, Jr., “I Have A Dream”
2. John Fitzgerald Kennedy, Inaugural Address
3. Franklin Delano Roosevelt, First Inaugural Address
4. Franklin Delano Roosevelt, Pearl Harbor Address to the Nation
5. Barbara Charline Jordan, 1976 DNC Keynote Address
6. Richard Milhous Nixon, “Checkers”
7. Malcolm X, “The Ballot or the Bullet”
8. Ronald Wilson Reagan, Shuttle ”Challenger” Disaster Address
9. John Fitzgerald Kennedy, Houston Ministerial Association Speech
10. Lyndon Baines Johnson, “We Shall Overcome”

I haven’t as yet checked out all of them but already know that most of these ten and the other 90 can also be seen on film. Thank you Google!

While on the subject of great speeches, I also high recommend William Safire’s Lend Me Your Ears: Great Speeches in History, Updated and Expanded Edition. Amazon now sells a hardbound edition for only $29.70, a 34% discount. For anyone who has a keen interest in great speeches, this would be an outstanding holiday gift. Just a thought….

Blogging on Business Update from Bob Morris (Week of 12/10/12)

I hope that at least a few of these recent posts will be of interest to you:

BOOK REVIEWS

Turn the Ship Around!: How to Create Leadership at Every Level
L. David Marquet

The Dawn of Innovation: The First American Industrial Revolution
Charles R. Morris

Selling to China: A Guide to Doing Business in China for Small- and Medium-Sized Companies
Stanley Chao

X-teams: How to Build Teams That Lead, Innovate and Succeed
Deborah Ancona and Henrik Bresman

Lend Me Your Ears: Great Speeches in History
William Safire

The Element: How Finding Your Passion Changes Everything
Ken Robinson with Lou Aronica

Creating the Strategy: Winning and Keeping Customers in B2B Markets
Rennie Gould

INTERVIEWS

Toby Lester
By Bob Morris

Matthew May
By Guy Kawasaki
Google+

Cynthia A. Montgomery
By Bob Morris

Betty Sue Flowers
By Art Kleiner
strategy+business

Paul Smith
By Bob Morris

COMMENTARIES

“12 Jobs on the Brink: Will They Evolve or Go Extinct?”
Heather Dugan
Salary.com

“Where the Jobs Will (and Won’t) Be In 2013″
Susan Adams
Forbes

“How to Be Assertive While Being Yourself”
Management Tip of the Day
HBR

“The Collected Wisdom of Warren Buffett”
Michael Moritz.

“Where the Jobs Will (and Won’t) Be In 2013″
Susan Adams
Forbes

“How to Capture Your Audience Right Away
Management Tip of the Day
HBR

“Innovate by Looking for Problem Patterns”
Clayton Christensen
HBR

“Have you heard any good paraprosdokians lately?”
BOB

“Always Question Assumptions about Talent”
John Boudreau
Talent Management magazine

“How great leaders inspire action”
Simon Sinek
TED

“Authentic Leadership”
Scott Weiss
A16Z

“Are you willing to invest about 19 minutes to nourish your brain?
Sir Ken Robinson
TED

“My favorite church marquee messages”
BOB

“Bennett & Vivian Levin Honor America’s Heroes On Special ‘Liberty Limited’ Train to Army Navy Game”
Ronnie Polaneczky
Philadelphia Daily News

“Five Secrets to Business Success”
Sir Richard Branson

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To check out these resources and other content, please click here.

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Listen up, biz leaders: It’s time to rethink everything

Here is an excerpt from article co-authored by Geoff Colvin that appeared in Fortune magazine. To read the complete article, check out other resources, obtain subscription, and sign up for email alerts, please click here.

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We’re not living in ordinary economic times. Every company needs to determine if its strategy requires an overhaul or just thoughtful tweaks. Here’s how to start.

FORTUNE — Remember when Motorola (MMI) ruled the mobile phone business worldwide? And then Nokia (NOK) did? And then BlackBerry (RIMM) did? And now none of them do? As Fortune headlined a recent BlackBerry article, “What the Hell Happened?”

We all ask the same question about Kodak, monarch of the global photo industry for a century, now bankrupt, while Instagram, a photo-sharing service with a dozen employees, is sold to Facebook (FB) for $1 billion. And while we’re at it, what happened to Hewlett-Packard (HPQ)? To Yahoo (YHOO)?

We’re not living in ordinary economic times. The convulsions of the past five years have left many business people asking the most fundamental questions about their companies: Will our strategy work in this environment? What must we change, and what must we not change? Do we need a new business model?

Reconsidering strategy can turn into a miasma that consumes endless time and yields nothing. Yet the process is manageable. One way to think through your strategy in today’s uncertain environment is to answer three basic questions.

[Here is the first.]

1. What is our core?

A finding that’s consistent across cycles is that the best performing companies keep investing in their core no matter how bad things get. Look at what Dupont (DD) did during the Great Depression. Even as profits plunged, the company resolved to keep funding chemical research — its core — no matter what. Among the results: nylon, neoprene, and other products that brought Dupont billions of dollars over the following decades.

In good times, companies often wander into businesses for which they command no special capability. Then, when a downturn hits, those non-core businesses blow up and have to be axed. Pioneer bailed out of the grindingly competitive flat-screen TV business in the recent recession. Home Depot (HD) shut down its Expo chain of home design centers. Google (GOOG) closed non-core businesses that sold advertising on radio stations and in newspapers.

Excellent companies are certain of their core. Early on in the recession, Brad Smith, CEO of software firm Intuit (INTU), said, “We’re not going to cut innovation. This company for 25 years has been fueled by new product innovation. We’re protecting the innovation pipeline so we come out of this strong.” He would cut elsewhere if necessary, but in the realm of personal and small business finance software, he’s up against mammoth competitors, including Microsoft (MSFT). He cannot afford to fall even a fraction of a generation behind.

Are you sure of your company’s core? If not, you’ve got to do some corporate soul-searching.

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To read the complete article, please click here.

Geoff Colvin is senior editor at large at Fortune magazine. A longtime Fortune editor and columnist, he is one of America’s sharpest and most respected commentators on leadership, globalization, wealth creation, and management. As former anchor of Wall Street Week with Fortune on PBS, he spoke each week to the largest audience of any business television program in America. His national bestseller, Talent Is Overrated: What Really Separates World-Class Performers From Everybody Else, won the Harold Longman Award as the best business book of 2009. His email address: gcolvin@fortune.com.

Google Discovers (Rediscovers) Soft Skills – These Simply Cannot Be Ignored

(Thanks to Tom Pearce, from iLead, for putting me on to this.   The article actually came out back in Spring, 2011.  But, I suspect, we all have things to learn, to change, and then do).

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Here’s the big mistake.  Companies have bought too fully into the “leave them alone” approach.  But, leaving people alone does not actually bring out the best in people.  People do not do really well without help and encouragement.  Google has now set this “discovery” into policy.

Call this the old “soft skills vs. hard skills” spectrum.  And, I think this approach at Google sort of views it this way – hard skills are assumed, but soft skills have to be constantly attended to…

In Adam Bryant’s Google’s Quest to Build a Better Boss (New York Times – a really good article!), we read this:

For much of its 13-year history, particularly the early years, Google has taken a pretty simple approach to management: Leave people alone. Let the engineers do their stuff. If they become stuck, they’ll ask their bosses, whose deep technical expertise propelled them into management in the first place.
But Mr. Bock’s group found that technical expertise — the ability, say, to write computer code in your sleep — ranked dead last among Google’s big eight. What employees valued most were even-keeled bosses who made time for one-on-one meetings, who helped people puzzle through problems by asking questions, not dictating answers, and who took an interest in employees’ lives and careers.

“Took an interest.”  That’s really it – take an interest.

Consider the Olympics.  Watch the interaction between athletes and coaches.  Do you think these coaches interact, have input, take an interest?  You bet.

What Google did was boil this approach down to eight good “behaviors.”  These are behaviors – things leaders/supervisors/managers actually do!  The New York Times has it in a great graphic, with brief description/elaboration (click here), but here are the eight:

The Eight Good Behaviors

#1 – Be a good coach
#2 – Empower your team and don’t micromanage
#3 – Express interest in team members’ success and personal well-being
#4 – Don’t be a sissy:  Be productive and results-oriented
#5 – Be a good communicator and listen to your team
#6 – Help your employees with career development
#7 – Have a clear vision and strategy for the team
#8 – Have key technical skills so you can help advise the team

And – Three Pitfalls of Managers

#1 – Have trouble making a transition to the team
#2 – Lack a consistent approach to performance and career development
#3 – Spend too little time managing and communication

So, here’s the takeaway to me.  Managers have to view their team members as people.  Real people.  With human needs, who want to be noticed and treated as human beings.   It reminds me of the great quote from Paul Hawken, quoted in Encouraging the Heart by Kouzes and Posner:

“We lead by being human. We do not lead by being corporate, professional, or institutional.”  (Paul G. Hawken, founder, Smith and Hawken).

Leapfrogging: A book review by Bob Morris

Leapfrogging: Harness the Power of Surprise for Business Breakthroughs
Soren Kaplan
Berrett-Koehler Publishers (2012)

The power and value of serendipity on the other side of complexity

As I began to read this book, I was reminded of an observation by Oliver Wendell Holmes: “I wouldn’t give a fig for simplicity this side of complexity but would give my life for simplicity on the other side of complexity.” This is what Soren Kaplan has in mind when suggesting that the single most important factor in fostering true game changers in innovation is “the way leaders and organizations handle the discomfort, the disorientation, and the thrill (and pain) of living with uncertainty, finding clarity from ambiguity, and being surprised.” Very few business leaders and their organizations are both willing and able to work heir way through the complexity of what I view as “the fog of innovation” until, finally, there is a business breakthrough.

In Leading Change, James O’Toole suggests that many change initiatives fail because of cultural resistance that results from what he so aptly characterizes as “the ideology of comfort and the tyranny of custom.” Kaplan duly acknowledges that leapfrogging – “the process of overcoming limiting mindsets and barriers to create business breakthroughs – is almost never easy. On the contrary, the status quo always has staunch defenders and many of them reside in the C-suite. More often than not, the current status quo is one they created by the same process of transformation to which Kaplan refers. That is, in response to what was then the status quo, they and their associates “delivered exactly what groundbreaking innovations always deliver: something new, something powerfully effective, and – most important – something [begin italics] unexpected [end italics].” Now the target is on their backs. Moreover, the greatest threat the organization now faces is not from a competitor. Rather, it is internal: an obsolete mindset among its leaders who cannot respond effectively to “an age of wrenching change and hyper competition.”

Kaplan inserts real-world examples of business executives in dozens of quite different organizations (e.g. DuPont, Four Seasons, Google, Kimberly-Clark, KIPP, PepsiCo, and Unilever) who struggle – with mixed results – to “harness the power of surprise for business breakthroughs.”  These are among the dozens of passages that caught my eye:

o  Breakthroughs Can Come from Anywhere (Pages 17-22)
o  Big Surprises Can Come in Small Doses (41-45)
o  New Mindsets Are the Missing Link (52-54)
o  The LEAPS Model (58)
o  Liberating the Brain Delivers the Big Picture (64-69)
o  “Leapfrogging Tools” (77-79)

Note: Kaplan adds to his reader’s “tool box” with other “tools” on Pages 98-103, 121-125, 150-153, and 176-180.

o  New Insights Come from Pushing Beyond Comfort Zones (87-91)
o  Small Steps Can Lead to Big Things (107-110)
o  External Criticism Is Rooted in Old Assumptions (161-166)
o  Humility Opens Us Up to Seeing Surprise [and Being Surprised] (161-166)
o  The Paradox of Surprise (188-189)

Readers will also appreciate Kaplan’s strategic insertion of “Questions to Consider” sections within – rather than one at the conclusion of — Chapters 1-8 that will facilitate, indeed expedite review of key points and issues later. Moreover, of equal importance, the questions enable the reader to interact with the material by thinking about how best to apply appropriate portions of it within the reader’s own organization.

Those who share my high regard for this book are urged to check out three others: Peter Sims’s Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, Jason Jennings’ Think Big, Act Small: How America’s Best Performing Companies Keep the Start-up Spirit Alive, and Paul Schoemaker’s Brilliant Mistakes: Finding Success on the Far Side of Failure.

Confronting the Pain of Innovation

Here is an article written by Michael Schrage and published in Harvard Business Review. To read the complete article, check out all the other resources, sign in or sign up for HBR email alerts, and obtain discount information, please click here.

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Working “out of your comfort zone” is the euphemism; the organizational reality is “working through pain.” Innovation hurts.

Every organization I’ve observed that’s serious about being innovative is filled with people in genuine pain — not just stress or anxiety or deadline pressure, and certainly not discomfort. Pain. This can be the physical strain of consecutive all-nighters to test every meaningful configuration of a website before it goes live, to the emotional pain of subordinating your vision of the innovation to the vicissitudes of customer taste. Ideally, innovators go through pain so their customers and clients won’t have to

The International Association for the Study of Pain Management defines pain as “an unpleasant sensory and emotional experience…” That fairly captures a dominant innovation sensation at world-class innovators. The innovation cultures of Google, Samsung or Steve Jobs’ Apple or Andy Grove’s Intel, for example, make painfully clear that successful innovators have high thresholds for pain. Unpleasant sensory and emotional experiences abound. Yes, there’s also fun and exhilaration. But innovation leadership is less about clichés celebrating creativity, compelling visions or getting the best out of people than successfully helping innovators beat what hurts. Overcoming resistance is not the same as pushing through pain.

That shouldn’t surprise. Confronting pain is integral to most other elite endeavors. World-class athletes and dancers explicitly train for pain even beyond the point of injury. Special Forces operators such as the Navy SEALs are expected to “Embrace the Suck.” Arguably one of the great flaws of formal business and technical education is that inculcating disciplined self-awareness around pain management is neither part of the culture nor the curriculum. But elite innovators, not unlike their athletic counterparts, understand and accept that they will likely hurt themselves and/or their colleagues on the path to innovation excellence. As Joseph Schumpeter of “creative destruction” fame notably observed, “successful innovation requires an act of will, not of intellect.

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To read the complete article, please click here.

Michael Schrage, a research fellow at MIT Sloan School’s Center for Digital Business, is the author of Serious Play and the forthcoming HBR Single Who Do You Want Your Customers to Become? To check out his other blog posts, please click here.

Donald N. Thompson: An interview by Bob Morris

Don Thompson is an economist and professor of marketing at the Schulich School of Business at York University in Toronto. He has taught at Harvard Business School and the London School of Economics. He is author of nine books, including The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art, which details his explorations in trying to understand the high end of the contemporary art market. Shark has been published in thirteen languages. His most recent book, Oracles: How Prediction Markets Turn Employees into Visionaries, was published by Harvard Business Review Press (June, 2012).

Here is an excerpt from my interview of him. To read the complete interview, please click here.

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Morris: Before discussing Oracles a few general questions. First, who has had the greatest influence on your personal growth? How so?

Thompson: A dozen brilliant people I encountered in grad school (at Berkeley) and later, in universities, businesses and government. From each I learned new things, but more important, new ways of looking at problems, and how to think outside the box.

Morris: To what extent has your formal education been invaluable to what you have accomplished in life thus far?

Thompson: My formal education included an MBA, which got me interested in problem solving, and a PhD, which furthered that interest but is also provided an essential entry point to an academic career. So the formal education part has been invaluable for my career path.

Morris: What do you know now about the business world that you wish you knew when you when to work full-time for the first time?

Thompson: The importance of the soft skills involved in communication, motivation and managing.

Morris: Of all the films that you have seen, which – in your opinion – best dramatizes important business principles?

Thompson: Citizen Kane. The explanation is in the eyes and mind of the viewer.

Morris: From which non-business book have you learned the most valuable lessons about business?

Thompson: I’ll suggest two: Michael Mauboussin’s More Than You Know: Finding Financial Wisdom in Unconventional Places (Columbia Business School Press 2008), and Cass Sunstein’s Going to Extremes: How Like Minds Unite and Divide (Oxford University Press, 2008). The Mauboussin book is about business, but more centrally, about making rational decisions. The Sunstein book is about how wrongheadedness gets worse when people get together in groups. Both are brilliant thinkers, I recommend anything with those names attached.

Morris: Here are several of my favorite quotations to which I ask you to respond. First, from Lao-Tzu’s Tao Te Ching:

“Learn from the people
Plan with the people
Begin with what they have
Build on what they know.”

Thompson: Right. None of us is as smart as all of us (which is also a Japanese proverb).

Morris: Next, from Voltaire: “Cherish those who seek the truth but beware of those who find it.”

Thompson: The prediction market equivalent is probably, “If you really are afraid of the answer, don’t ask the question.”

Morris:  And then, from Oscar Wilde: “Be yourself. Everyone else is taken.”

Thompson:  It never occurred to me that there was another option. Probably too late now.

Morris:Finally, from Peter Drucker: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.”

Thompson: That is a great quote. I once was presented with its equivalent, by a Columbia marketing professor named Al Oxenfeldt, with whom I had co-authored a couple of articles and was proposing a new topic, which I had collected a lot of data on. Al said, “If something is not worth doing, it is not worth doing well.” Quite right.

Morris:In Tom Davenport’s latest book, Judgment Calls, he and co-author Brooke Manville offer “an antidote for the Great Man theory of decision making and organizational performance”: organizational judgment. That is, “the collective capacity to make good calls and wise moves when the need for them exceeds the scope of any single leader’s direct control.” What do you think?

Thompson: That is exactly the philosophy of Jim Lavoie and Joe Marino, co-CEOs of my favorite prediction-market company, Rite-Solutions – which is the subject of the first chapter of Oracles.

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To read the complete interview, please click here.

Don cordially invites you to check out the resources at these websites:

Don’s faculty page, please click here

Amazon’s Oracles page, please click here.

Amazon’s The $12 Million Stuffed Shark page, please click here.

Triple Crown Leadership: A book review by Bob Morris

Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations
Bob Vanourek and Gregg Vanourek
McGraw-Hill (2012)

“Perfection is not attainable, but if we chase perfection, we can catch excellence.” 

The Lombardi remarks help to explain why Bob Vanourek and Greg Vanourek urge all leaders as well as those who aspire to become one to “chase perfection” at a time when “we live in a world that is overmanaged and underled.”

By the way, this is precisely what J. Keith Murnighan has in mind, in Do Nothing!: How to Stop Overmanaging and Become a Great Leader, when observing,  ”Things are simpler when other people are in charge and you don’t have to make big decisions. Taking over as a leader means that you must depart from the comfort of the status quo, and the anxiety, fear, and uncertainty that accompany your excitement really are noxious. To avoid these feelings, people naturally fall back on what’s familiar and certain – that is, what they know how to do. Unfortunately, this can be truly counterproductive.”

Readers will appreciate the abundance of information, insights, and counsel that the Vanoureks provide, much of it based their wide and deep experience with C-level leadership worldwide as well as their interviews of leaders at 61 quite different organizations based in 11 countries. These organizations include Cisco, eBay, Google, KIPP, Xerox, and Zappos.  Readers will also appreciate the provision of “Practical Applications,” an end-of-chapter section that suggests options for implementation relevant material, Chapters 1-10.

Here are some of the several dozen passages that caught my eye:

o  Chapter Road Map (Pages 13-16)
o  Benefits of Triple Crown Leadership (36-37)
o  Chapter [2] Supplment: Interviewing for Heart (59-60)
o  Getting  Beyond [One's] Natural Leadership Style (90-92)
o  Personal Breakdowns and Organizational Breakdowns (151-152 & 152-154)
o  Turnaround Adaptations (176-184)
o  TripleCrown Social Impact (218-226)

No brief commentary such as this can do full justice to the nature and extent of invaluable material that the Vanoureks provide in this volume. They strike me as being world-class pragmatists who have an insatiable curiosity to understand — insofar as great leadership is concerned — what works, what doesn’t, and why. They are eager, indeed obsessed to share what they have learned with as many principled, results-driven executives as they can.  They immediately establish a direct and personal rapport with their reader. In fact, most of those who read this book will feel — as I did — that the book was written specifically for them.

Presumably Bob and Greg Vanourek agree with me that it would be a fool’s errand to attempt to apply everything learned. Although the core values remain the same for all organizations (i.e. Excellent, Ethical, and Enduring), it remains for each reader to select material that is most appropriate to the needs, interests, resources, and values of the given organization.

Long ago, Oscar Wilde offered excellent personal advice: “Be yourself. Everyone else is taken.” The same is true of organizations and especially true of companies such as Cisco, eBay, Google, KIPP, Xerox, Zappos…and yours.

Why You Are Not a Failure

Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.

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Success sells. Everybody loves a winner. These clichés are reaffirmed every day in our business and media culture, especially if the winners are young or “emerging.” Fast Company recently released their list of the year’s 100 Most Creative People in Business. Every city has its roundup of the local heavy hitters (hello “30 under 30″ and “40 under 40″). And don’t forget the World Economic Forum’s posse of Young Global Leader. What, you didn’t make the cut? (Actually, me neither.) In this kind of environment, it’s all too easy to feel like a failure — but just because the world doesn’t yet recognize your genius doesn’t mean it’s not there.

I talked recently with David Galenson, an economist at the University of Chicago who began studying prices at art auctions — an exploration that drove him to understand the nature of creativity over the course of one’s career. He realized there were two very distinct types of creativity — “conceptual” (in which a young person has a clear vision and executes it early, a la Picasso or Zuckerberg) and ”experimental” (think Cezanne or Virginia Woolf, practicing and refining their craft over time and winning late-in-life success).

I saw this kind of fast, “conceptual” creativity and success exemplified not too long ago at my Smith College reunion, where I heard a talk by one of our notable alumnae, Thelma Golden, now the Director of the Studio Museum in Harlem. Golden has been on my radar for a long time — the year I graduated, she was honored by the college with a special prize. Though it typically goes to older alumnae, she won it only 10 years after graduation for her achievements as a Whitney Museumcurator. She’d known she wanted to enter the field since high school, she told us. Her focus was singular, and she attained professional success almost immediately. It’s enough to make anyone feel like a loser in comparison.

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To read the complete article, please click here.

Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2012). She is a strategy consultant who has worked with clients including Google, Yale University, and the Ford Foundation. Listen to her podcasts or follow her on Twitter.

Why Transparency is the New Leadership Imperative

Here is an excerpt from an article written by Dorie Clark for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.

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What kind of leaders do we need today?

Steve Jobs — mysterious, charismatic, intriguing — is often cited as one of the recent greats, and there are clearly benefits to his style. A recent study showed that leaders like him — those perceived as having an almost magical aura — are seen as visionary, with employees and customers clamoring to touch the hem of their garments. But that kind of leadership also has its limitations.

Succession is made harder by a towering and mysterious personality (good luck, Tim Cook). And, even more importantly, there’s no formula for becoming charismatic. You could try to model others — emulating Jobs’ cool reserve, exacting standards, and mercurial temper, for instance. But the nuances are subtle; you’re just as likely to come off as aloof or entitled, rather than intriguing. The harder, but more rewarding, path as a leader is to make yourself known — to your employees, your customers, and the public. Here are three reasons the new leadership imperative is all about transparency.

To know you is to love you. Well, love might be strong. But you want your employees to at least like you and understand where you’re coming from — because, as copious research has shown, money isn’t a good motivational tool. Rather, what will make them go above and beyond is their relationship and loyalty to you — and you’ll never get that if you don’t let them know you as a person. (Customers, being human, also like to form relationships with real people, not just faceless organizations.) Lunch meetings and feedback sessions are a great place to start, and if you’re managing across continents or your workforce is simply too large, don’t underestimate the power of video. Your personality and enthusiasm can come through just as clearly on YouTube. (A great example is this 2009 video featuring Best Buy Chief Marketing Officer Barry Judge, in which he explains his philosophy of marketing and how the company should interact with customers.)

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To read the complete article, please click here.

Dorie Clark is a strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. She is the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press 2013). You can follow her on Twitter at @dorieclark.