The McKinsey Quarterly’s “Top Ten”

In case you missed them, see which articles have been most popular with—and most discussed by—The McKinsey Quarterly‘s readers in the second quarter of this year. Read them today and join the conversation. To read any/all of these articles, please click here.

1. STRATEGY: How to test your decision-making instincts

Executives should trust their gut instincts—but only when four tests are met.

2. MARKETING: A new way to measure word-of-mouth marketing

Assessing its impact as well as its volume will help companies take better advantage of buzz.

3. STRATEGY: Five forces reshaping the global economy: McKinsey Global Survey results

The core drivers of globalization are alive and well, but executives are still grappling with how to seize the opportunities of an interlinked world economy.

4. BUSINESS TECHNOLOGY: Why business needs should shape IT architecture

To get the most out of these programs, organizations must ensure that they are led by people with the right skills, connections, and attitudes.

5. STRATEGY: The case for behavioral strategy

Left unchecked, subconscious biases will undermine strategic decision making. Here’s how to counter them and improve corporate performance.

6. MARKETING: The basics of business-to-business sales success

B2B customers say they care most about product and price, but what they really want is a great sales experience. For sales reps, that means getting the basics right.

7. STRATEGY: Strategic decisions: When can you trust your gut?

Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition for senior executives

8. STRATEGY: When companies underestimate low-cost rivals

Attackers are threatening premium players in market after market—and not only at the low end.

9. CORPORATE FINANCE: Five ways CFOs can make cost cuts stick

Successes in cost cutting erode with time. Here’s how to make them last.

10. MARKETING: Unlocking the elusive potential of social networks

To realize the marketing potential of virtual activities, you have to make them truly useful for consumers.

*     *     *

To  read any of these articles and/or to sign up for a free subscription to the online newsletter with limited access to other resources, please click here.