How To Make Culture Your Co-Founder
Here is a brief excerpt from an article written by Kevin Kruse for CEO.com. To read the completer article, check oyt other resources, please click here.
* * *
Most small and mid-sized business leaders are so busy just executing on a daily basis they don’t get intentional when it comes to crafting their own company culture. This is an important oversight which, once corrected, can accelerate the growth of the business.
The best of company culture I’ve ever encountered comes from entrepreneur, Brett Martin, in an article he wrote in Medium: Think of culture as a co-founder that is present when you are not. You are decisive, communicative and respectful but it’s your culture that helps everyone know how to act when you are out of the room. Give that voice clarity and authority.
So how do you do that? How do you create clarity and be intentional in crafting your culture?
TRX is a fast growing mid-sized company that makes lightweight and affordable training equipment. Former Navy SEAL, Randy Hetrick, started the company to bring to market a suspension strap exercise system he first used while on deployments. Today, their suspension training system is used throughout the military and is a favorite of personal trainers, as well.
When asked about the importance of company culture, Hetrick sounded very much like the Special Ops soldier he once was. “We view our company culture as the glue that holds the many different pieces of our team together. Our culture provides the strength and foundation to operate as a high performing team all around the world.
* * *
To read the complete article, please click here.
Kevin Kruse is a New York Times bestselling author, speaker and serial entrepreneur. His latest book is Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work.
Saturday, October 26, 2013 - Posted by Bob Morris | Bob's blog entries | Brett Martin, CEO.com, Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work, former Navy SEAL Randy Hetrick, How To Make Culture Your Co-Founder, Kevin Kruse, Medium, New York Times bestselling author, Think of culture as a co-founder that is present when you are not, TRX
No comments yet.
Our April Sponsor is Tom Meyer, Certified Gazelles Coach, and the Mastering the Rockefeller Habits Four Decisions Executive Workshop, which he is leading on May, 21, 2014 in the Dallas area.
- First Friday Book Synopsis in DallasMay 2nd, 20149 days to go.
- Why Story Matters – The Power of Mythos, the Shared Story, A Powerful Tool for Persuasion
- Jason Fried on “Why work doesn’t happen at work”
- Get to the Point – Be Brief (insight from Joseph McCormack’s book, brief)
- Five Great Directors Tasked with Winning the Hearts of the People – from the Book Five Came back
- No Matter How Accomplished You Are As a Speaker (or, in any Arena)… You Could Use Some Good Coaching
- Marton’s Great Escape is Worth the Trouble to Find a Copy
- Marton's Great Escape is Worth the Trouble to Find a Copy: wp.me/pmm68-8Ma via @randy1116 2 days ago
- Braun's Pencil Hits # 1 and # 2 on Best-Seller Lists: wp.me/pmm68-8K5 via @randy1116 2 weeks ago
- Four Books That Book Lovers Should Read: wp.me/pmm68-8J1 via @randy1116 3 weeks ago
- George Will's Amazing Book on Chicago's Wrigley Field: wp.me/pmm68-8IQ via @randy1116 3 weeks ago
- Grab Some Buds - Is This Brew Bitter? Check Out Knoedelseder's Best-Seller: wp.me/pmm68-8GH via @randy1116 1 month ago
- The Gene Krantz Dictum: “Failure is not an option” lnkd.in/bvKyzZH 9 hours ago
- Our Gullible Brains: How our senses influence our thoughts lnkd.in/bJQ2-yn 9 hours ago
- Perry Evans (chief executive of Closely) in “The Corner Office” lnkd.in/b58-puF 9 hours ago
- Jason Fried on "Why work doesn't happen at work" : wp.me/pmm68-8N0 1 hour ago
- Why Story Matters - The Power of Mythos, the Shared Story, A Powerful Tool for Persuasion: wp.me/pmm68-8N5 1 hour ago
- Look at the table! - A Rising Tide Lifts Some Boats: wp.me/p33JF9-Z8h via @DishFeed 2 hours ago
Recent visitor count
- 798,251 visits
- Site created and maintained by Dallas website design company bigDwebsitedesign.com