How To Make Culture Your Co-Founder
Here is a brief excerpt from an article written by Kevin Kruse for CEO.com. To read the completer article, check oyt other resources, please click here.
* * *
Most small and mid-sized business leaders are so busy just executing on a daily basis they don’t get intentional when it comes to crafting their own company culture. This is an important oversight which, once corrected, can accelerate the growth of the business.
The best of company culture I’ve ever encountered comes from entrepreneur, Brett Martin, in an article he wrote in Medium: Think of culture as a co-founder that is present when you are not. You are decisive, communicative and respectful but it’s your culture that helps everyone know how to act when you are out of the room. Give that voice clarity and authority.
So how do you do that? How do you create clarity and be intentional in crafting your culture?
TRX is a fast growing mid-sized company that makes lightweight and affordable training equipment. Former Navy SEAL, Randy Hetrick, started the company to bring to market a suspension strap exercise system he first used while on deployments. Today, their suspension training system is used throughout the military and is a favorite of personal trainers, as well.
When asked about the importance of company culture, Hetrick sounded very much like the Special Ops soldier he once was. “We view our company culture as the glue that holds the many different pieces of our team together. Our culture provides the strength and foundation to operate as a high performing team all around the world.
* * *
To read the complete article, please click here.
Kevin Kruse is a New York Times bestselling author, speaker and serial entrepreneur. His latest book is Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work.
Saturday, October 26, 2013 - Posted by Bob Morris | Bob's blog entries | Brett Martin, CEO.com, Employee Engagement for Everyone: 4 Keys to Happiness and Fulfillment at Work, former Navy SEAL Randy Hetrick, How To Make Culture Your Co-Founder, Kevin Kruse, Medium, New York Times bestselling author, Think of culture as a co-founder that is present when you are not, TRX
No comments yet.
- First Friday Book Synopsis in DallasAugust 1st, 20143 days to go.
- “Multitasking” is an “Urban Legend” – You Really Can Have only One Focus at a Time
- Brinkley’s Omission is Sad
- We/You Should Probably Be Subtracting Something, and Adding Something, Right Now – and Often
- Forbes’ Book on Money Takes Aim – But Will Anyone Listen?
- Newest Sandford Prey Book is Different and Not His Best
- From Pope Francis, and W. H. Auden, on a Weekend of Grief
- Brinkley's Omission is Sad: wp.me/pmm68-94V via @randy1116 1 day ago
- Forbes' Book on Money Takes Aim - But Will Anyone Listen?: wp.me/pmm68-94M via @randy1116 1 day ago
- Newest Sandford Prey Book is Different and Not His Best: wp.me/pmm68-94G via @randy1116 2 days ago
- Apologia as Bonus Program for Hospital Charity on August 1: wp.me/pmm68-94i via @randy1116 4 days ago
- Please Like Us on our Facebook Fan Page: wp.me/pmm68-94a via @randy1116 4 days ago
- The Risk-Driven Business Model: A book review by Bob Morris bobmorris.biz/the-risk-drive… 18 hours ago
- Ethics and Trust: An Interview with Robert Hoyk bobmorris.biz/ethics-and-tru… 18 hours ago
- 4 Misconceptions You Thought Were True About Time Management bobmorris.biz/4-misconceptio… 18 hours ago
- ...& Middle Eastern autocracy. Now the Arab-Israeli dispute looks like a piece of a clash within Arab civilization... nytimes.com/2014/07/29/opi… 24 minutes ago
- In 1979, the Arab-Israeli dispute looked like a clash between civilizations, between a Western democracy... nytimes.com/2014/07/29/opi… 25 minutes ago
- There will be more of this. It’s not easy being a country anymore. nytimes.com/2014/07/30/opi… 29 minutes ago
Recent visitor count
- 823,810 visits
- Site created and maintained by Dallas website design company bigDwebsitedesign.com