Digital disruption: Are you prepared for takeoff?
Here is a brief excerpt from an article written by Michelle Hernandez and featured online at the Deloitte website.
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Still trying to determine your company’s approach to digital? If so, this infographic is for you.
The digital disruption cannot be ignored. New technologies are playing a critical role in the success or failure of today’s business, and they’re allowing companies to engage with key stakeholders like never before — from connecting customers, to empowering employees, to reinventing business partner relationships, the opportunities are endless. If you’re still not convinced of the importance of digital, just take a look at these stats:
• 4.8 billion people worldwide own mobile phones.
• By comparison, 4.2 billion people worldwide own toothbrushes.
• By 2014, mobile Internet use is estimated to surpass desktop Internet use.
• 77% of consumers interact with brands on Facebook.
• In 2015, m-commerce is predicted to reach $163 billion.
Given this rapidly changing landscape, companies need a digital strategy for all facets of their business — B2B, B2C, and B2E. Not just to layer new technologies over existing operations, but to innovate how work gets done in an untethered mobile world where business is social. Digital behaviors are changing the face of business as usual — don’t get left behind.
From strategy to delivery, Deloitte Digital’s fully integrated offering can help clients take advantage of the full transformative opportunities offered by mobile, social, and cloud on top of enterprise systems and analytics. Deloitte Digital combines the strengths of a creative agency, a leading IT consultancy and an industry-centric business strategy provider in one company and allows Deloitte to help clients unleash the business value of these emerging technologies.
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