Robert Sherman died yesterday. I am sorry to say that I did not know his name. But I know his music. He, with his brother Richard, wrote some of the most memorable music of the past century. Chitty, Chitty, Bang Bang; Mary Poppins; It’s a Small World; A Spoonful of Sugar; Winnie the Pooh. All singable, all memorable. All in our heads. In fact, I’ve been singing some of these in my head since I heard a remembrance of his life and work yesterday.
Buried in the fine remembrance, on NPR (listen, and read the transcript, here), was this great piece of counsel.
John Lasseter of Pixar and Disney once said, “You can not forget a Sherman brothers’ song for your life.”
Their mother was an actress and their father was a popular songwriter. He once told his sons the rule of the three Ss. Keep it singable, simple and sincere. Boy, did they listen.
So here’s your communication tip of the day. Whether you are speaking, writing, make it:
• the three Ss:
• singable (memorable phrases short enough to repeat easily)
• simple (to the point)
• sincere (always!)
Singable, simple, sincere – remember these three Ss, and you will indeed communicate well.