One of the several joys of reading a wide variety of books is that their authors share quotations that were previously unfamiliar and are worthy of inclusion with those chestnuts from the usual sources such as Sun Tzu, St. Paul, William Shakespeare, and Yogi Berra.
“Only those who take leisurely what the people of the world are busy about can be busy about what people of the world take leisurely.” Taoist maxim
“Play is the highest form of research.” Albert Einstein
“No, no! You’re not thinking, you’re just being logical….” Niels Bohr
“The world is not to be put in order, the world is order incarnate. It is up to us to put ourselves in unison with this order.” Henry Miller
“It would be erroneous to assume that intelligence is necessarily conscious and deliberate. We know more than we can tell.” Gerd Gigerenzer
“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.” Max Planck
“The whole idea of passion is based on a keen awareness of the interdependence of all these living things, which are all part of one another, and all involved in one another.” Thomas Merton
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.” Howard Aiken
“Throughout most of history, Anonymous was a woman.” Virginia Woolf
“We can’t all be heroes because somebody has to sit on the curb and clap as they go by.” Will Rogers
“I was walking down the street wearing glasses when the prescription ran out.” Stephen Wright
“Life is what happens to you while you’re busy making other plans.” John Lennon
“I can think of nothing less pleasurable than a life devoted to pleasure.” John D. Rockefeller
“When a true genius appears in this world, you may know him by this sign, that the dunces are all in confederacy against him.” Jonathan Swift
“A classic is something that everybody wants to have read and nobody wants to read.” Mark Twain
How and why “maximum growth and high ideals are not incompatible. They’re inseparable.”
Jim Stengel begins the first chapter with two separate but related questions: “What makes a business grow beyond the competition? What powers an enterprise to the top and keep it there?” In response, he offers “a new framework” whose central principle is the importance of having a brand ideal. That is, a shared goal of improving people’s lives. A brand ideal is s business’ essential reason for being, the higher order it brings to the world.”
If this seems a tad idealistic, if not naïve, consider the fact that recent research, including a ten-year growth study Stengel conducted of more than 50,000 [that’s correct: 50,000] brands around the world, revealed the need for the framework that he then devised. So what? The data from his study indicates that companies with ideals of improving lives at the center of all they do outperform the market by a huge margin. For example, the return on an investment in the top 50 companies in his study would have been 400% more than an investment in the Standard & Poor’s 500.
A key term in Stengel’s book is what he calls the “Ideal Factor,” one that keeps renewing and strengthening great businesses through good times and bad. Having a brand ideal “is the only sustainable way to recruit, unite, and inspire all the people a business touches, from empl9iyees to customers. It is the only thing that enduringly connects the core beliefs of the people inside a business with the fundamental human values of the people the business serves. Without that connection, without a brand ideal, no business can excel”…or survive.
Stengel focuses most of his attention in the book on explaining HOW to achieve a number of specific objectives. They include
o How to discover an ideal in one of five fields of fundamental human values (i.e. eliciting joy, enabling connection, inspiring exploration, evoking pride, and impacting society)
o How to build your company’s culture around its ideal
o How to communicate that ideal effectively to engage employees, customers, and everyone else involved
o How to deliver a near-ideal customer experience
o How to evaluate your progress and your people against your ideal
o How to drive the performance of the highest growth businesses with brand ideals
o How to center the brand ideals of the highest growth businesses in one of the five fields of fundamental human values (e.g. eliciting joy)
o How to develop leaders and managers to be business artists whose primary medium is brand ideals
o How to position business artists to run the highest growth businesses
Other portions of the book that caught my eye include advice from three mini-case studies (i.e. Pizza Hut, Jack Daniel’s, and Crisco, Pages 111-113), “The Ten Culture Builders” (Pages 159-165), advice on how to begin process to become an ideals-based, ideals-driven, growth inspiring communicator (Pages 227-228), and four principles for measuring a grand ideal to drive sustained growth (Pages 257-273) For those who are curious, the Appendix consists of “The Stengel 50 and Their Brand Ideals.”
Jim Stengel is convinced, and I agree, that “maximum growth and high ideals are not incompatible. They’re inseparable.” Those who question that are asked to consider the fact that most of the companies annually ranked among the most highly-regarded and best to work for are also annually ranked among those most profitable and having the largest cap value in their respective industries. That’s no coincidence.
Can we talk about racism?
At noon today, I will present my synopsis of Elizabeth and Hazel: Two Women from Little Rock by David Margolick. Two weeks ago, I presented my synopsis of Inherently Unequal: The Betrayal of Unequal Rights by the Supreme Court, 1865-1903 by Lawrence Goldstone. I did not enjoy reading either book. They are both very much worth reading, but I do not like to be reminded of, or contemplate, our horrendously offensive, wrong, shameful and destructive racist past.
For example, both books have gripping, ghastly descriptions of lynchings (two different lynchings, years and miles apart). From Inherently Unequal:
BETWEEN 1890 AND 1903, 1,889 lynchings were conducted in the United States. In 1,405 of those cases, the victims were black.
…In her pamphlet Lynch Law in Georgia, Ida B. Wells-Barnett wrote, “During six weeks of the months of March and April just past  twelve colored men were lynched in Georgia … The real purpose of these savage demonstrations is to teach the Negro that he has no rights that the law will enforce.”
Inherently Unequal is a chronicle of the legal decisions handed down by the Supreme Court that legalized “separate” everything – separate public accommodations, separate schools, separate railroad cars. Plessy v. Ferguson (1896) is the best known of those decisions, but there were others, all reinforcing this practice. And, make no mistake: these decisions came in an era in which white people in power not only believed, but acted on their belief, that white people were in fact better than, superior to black people. Again, from the book:
Few white Americans questioned the premise that one race predominated because it deserved to. Arguments were made that any attempt to “civilize” African-Americans would cause more problems than it solved.
The second book, Elizabeth and Hazel, is basically all narrative, centering on the incident at Little Rock Central High School in September, 1957, as the school finally carried out the decision of Brown v. Board of Education of Topeka (1954), the decision that finally overturned Plessy v. Ferguson. The two women, Elizabeth Eckford and Hazel Massery, were two teenage girls on that 1957 day. Elizabeth, trying to enter the school, and Hazel, caught in one unforgettable and utterly revealing photograph with a look and act of opposition and sheer hatred that is impossible to miss. Take a good look at the photograph:
As I read the second book, I realized again that white people do not get, and never will get, the depth and the actions and the long-lasting harm of racism. The book tells the sad story of a far-too-fragile reconciliation between two actual women, Elizabeth and Hazel. And, the book reveals just how much so many white people seek to either delude themselves, or whitewash their own racist past. Consider these lines, from the book:
Fifty years earlier, Grace Lorch had told the angry mob surrounding Elizabeth that in six months they’d all be ashamed of themselves. There was little evidence that she was right. Apart from Hazel and Mary Ann Burleson, who had apologized on Oprah, no one in the photograph or in the crowd that day or in the mob inside Central that year had ever come forward.
The Democrat-Gazette reported that the consensus among a gathering of Central graduates from fifty years earlier was that only “a handful” of students had misbehaved and that the Nine had generally been embraced. A former Central teacher insisted that the press had exaggerated what had been “routine misbehavior.” …A handful of students did stand apart, she agreed: the handful who had treated the black students like human beings. Among the nine of them, she speculated, they had encountered maybe five whites who fit that description.
“I was very dismayed when I read in yesterday’s paper that the student body ‘welcomed us.’ I didn’t feel it,” (Said Elizabeth). “I know the difference between an apology and someone who is just trying to make themselves feel good,” she said. “If you can’t name what you did, it’s not an apology.”
So… can we talk about racism? If you think that racism was not real, wide-spread, ugly, destructive, and lastingly harmful to this country, you have some reading to do. And, if you think racism has been conquered fully, well… let me just tell you one sad very recent story that proves it hasn’t.
After the death of Whitney Houston, the ugly, hateful racist hatred came through again. On the open comments thread of one prominent news site, there were countless comments that in one way or another stated that Houston was “n” trash. The site had successfully found ways to filter out comments that actually used the “n” word, so the people leaving these comments intentionally misspelled the word to get around the filter. The racism was absolutely dripping.
We could describe so many other very current stories of still-ever-present racism — including policy decisions that really do reveal racism underlying the decisions. Juan Williams, so eloquent in his work on Eyes on the Prize, describes the use of code words used to replace/hide “overt” racism. But the code words reveal plenty. Of course, any such accusation is always rejected by those using such “code words,” just as the white people of Little Rock “insisted that the press had exaggerated what had been ‘routine misbehavior.’”
But…don’t be deceived – and don’t deceive yourself.
The Goldstone book is the more academic of the two, but still has enough stories of horrible actions by white people against African Americans to move any thinking and feeling person to shame and sadness. The book Elizabeth and Hazel is practically all narrative. I would like to encourage you to put it on your reading list. It really is a story that reveals the depth and the enduring nature of this enduring problem.
Here is a review of Elizabeth and Hazel, Blacks, Whites, and Grays by Louis P. Masur, that says that it is a much more honest look at race relations than the popular The Help. Here’s the concluding paragraph of this review:
Elizabeth and Hazel serves to explode the simplifications of The Help and exposes the limits of apology and forgiveness. There is nothing about which to feel upbeat, no easy moral, no simple narrative. The story is a corrective to our collective fantasy that we can rectify the past. The moment captured on September 4, 1957, was grotesque and irredeemable. It still is.
And here is a pointed paragraph from the review Elusive Empathy: David Margolick’s Book “Elizabeth and Hazel” Shows Why We Still Can’t Just Get Along by Michael Henry Adams:
Elizabeth Eckford and Hazel Bryan Massery are proxies for two Americas, one black and one white, one still scarred by the past, the other eager to, at last, leave the past behind; indifferent to ‘yesterday’s’ social ills and hell-bent on preventing reverse discrimination now. Their intertwined story in Elizabeth and Hazel: Two Women of Little Rock, is a vivid illustration of how, so many well-intentioned efforts to the contrary, fear and misunderstanding continue to trump even our common humanity.
As I have described many times on this blog, I speak regularly to some rather diverse audiences. I present synopses of business books to a wide array of business audiences. But I also present synopses of books on social justice, poverty, and “nonprofit” issues. Twice a month, I speak to the Urban Engagement Book Club sponsored by CitySquare (formerly Central Dallas Ministries). Usually, these are the books I read that stop me in my tracks. These two books certainly did.