The Power of LEO: A book review by Bob Morris
The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results
Subir Chowdbury
McGraw-Hill (2012)
Still another “revolutionary process” to achieve “extraordinary results
Subir Chowdhury and other authors of recently published business books are to be commended for having the courage to contribute additions to the thousands of volumes already in print about how a “revolutionary process” can achieve “extraordinary results.” Of course, people achieve such results – processes don’t – and if your workforce is dominated by hamster-brained, knuckle-dragging, passively engaged people, even a process on which Deming, Juran, Crosby, Drucker, Womack, and Collins have collaborated could not possibly succeed.
I do not damn Chowdhury with faint praise when suggesting that his latest book has much to commend it. He has highly developed reasoning and writing skills, he organizes his material with meticulous care, and all of his recommendations are eminently sensible. He seasons his narrative with somewhat obscure but nonetheless interesting historical tidbits such as solving a “jelly bean production problem” in the 1930s, why the number of coffeehouses in England increased from the first (in Oxford in 1650) to more than 3,000 in 1675, and the Kids F.A.C.E. (Kids for a Clean Environment) that nine-year-old Melissa Pope founded in 1989. I really mean that. However, and yes there is a “however,” it is important to keep in mind that however simple and applicable the basic ideas behind LEO may be, they serve only as a template, a set of guidelines by which to make better decisions about what to do and how to do it.
These are among passages that caught my eye:
o LEO: Listen (observe and understand) Enrich (explore and discover), and Optimize (improve and perfect), Pages 3-6
o The Four Cornerstones: Quality Is My Responsibility, All the People, All the Time, An I-Can-Do-It Mindset, and No One Size Fits All (Pages 8-14)
o Three basic conditions that help to explain why processes tend to run amok (55-56)
o Reviews: Listen (114), Enrich (138-139), and Optimize (163)
According to Chowdhury, “”The test of a LEO deployment’s lasting power, its sustainability, takes place over years…For a LEO project to succeed, it must have the support of the company’s leaders and of the managers and of the frontline people who are directly involved in the effort.” Also, and of equal importance, “It requires that the individual people within the company, leaders and frontline people alike, acquire a high-quality mindset.” The details of that mindset as well as how to develop it are best revealed within the narrative. However, the fact remains that the efforts of one individual can ensure the success of a LEO project, nor can the collaborative efforts of a project team’s members.
What is needed is nothing less than a culture within which everyone at all levels and in all areas are committed to observing and listening, exploring and discovering, and improving and perfecting. These individual and collective initiatives must be based on a foundation whose cornerstones are – or are comparable with – those that Subir Chowdhury proposes. I really like the quotation with which he concludes, provided by Dr. Seuss:
“Unless someone like you cares a whole awful lot,
Nothing is going to get better. It’s not.”
Good Company: A book review by Bob Morris
Good Company: Business Success in the Worthiness Era
Laurie Bassi, Ed Frauenheim, Dan McMurrer, with Larry Costello
Berrett-Koehler Publishers (2011)
How and why companies must prove worthy of consumers’ business, employees’ best efforts, and investors’ dollars
What’s in a word? That depends on which of its connotations is selected. For Jim Collins, the word “good” refers primarily to organizational performance over whereas, for the authors of Good Company, the word refers to worthy behavior. And Laurie Bassi, Ed Frauenheim, and Dan McMurrer (with Larry Costello) assert in the Preface to their brilliant book that there is a new chapter in our economic history, “the Worthiness Era.” Of course, as Collins explains in Good to Great, each of the eleven companies was deemed “great” based on its organizational performance (i.e. three times the market over fifteen years) at that time. They were (if some no longer are) also renowned for their worthy behavior insofar as having (as the co-authors explain it) “a purpose that goes beyond making money” is concerned and reframed “their fundamental aims to be a wide circle of stakeholders rather than merely enriching shareholders.”
Bassi, Frauenheim, and McMurrer provide an abundance of information, insights, and counsel that can help business leaders to understand what their companies must do to achieve their strategic objectives. For example, in Parts I and II:
o A convergence of forces that is giving rise to a new era: The Worthiness Era
o Four economic forces that are increasing the premium on being a “good company”
o Four fundamental social forces that are increasing the premium on being a good company
o Three fundamental, broadly defined political forces that are increasing the premium on being a good company
o How and why “doing well by doing good”
o The Good Company Index: What it is, how it’s determined, and what it reveals
o How to assess the companies you do business with
In Part III, the focus shifts to an explanation of the essentials of becoming and then continuing to be a good company. More specifically, a value-creating organization committed to employees, one with sound data analysis, and unified and energized by an inspiring purpose. I was especially interested in what the co-authors have to say about corporate stewardship. It consists of effective leadership driven by fiduciary responsibilities with fundamental aims within “a wide circle of stakeholders rather than merely enriching shareholders.” Then in Part IV, Bassi, Frauenheim, and McMurrer provide a glimpse into the future of worthiness, “including how the concept dovetails with the rise of Asia as an economic power.”
FYI, in Chapter 6, the rankings of publicly traded companies in the Fortune 100 on the Good Company Index are provided. The co-authors describe how to assess qualitatively other companies outside the Fortune 100 with which they do business as a consumer, investor, and employee. There are separate ratings for Good Employer, Good Seller, Good Steward, and Overall Good Company. I agree with Bassi, Frauenheim, and McMurrer: “Bad companies won’t be invited into the new world taking shape. They will wither. Good companies, though, will find themselves welcome. And they will flourish.” It is no coincidence that, each year for several years, the annual list of the most highly admired companies, those rated the best to work for, are also among those listed as most profitable. Heraclitus was correct: Everything changes…nothing changes.




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