50 Psychology Classics: A book review by Bob Morris
50 Psychology Classics: Who We Are, How We Think, What We Do; Insight and Inspiration from 50 Key Books
Tom Butler-Bowdon
Nicholas Brealey Publishing (2006)
An excellent guide to sources that can help us to “make a real difference” in our lives
Note: This is one of volumes in the 5o Classics series, each available in a softbound edition and priced at less than $15.00. In my opinion, the vaue of the material in each volume is worth far more than that.
Previously, I read and reviewed Tom Butler-Bowdon’s 50 Self-Help Classics and 50 Success Classics and was not surprised to find that his most recently published volume in the 5o Classics series is their equal in terms of the quality and value of the material provided. Butler-Bowdon employs essentially the same format for the three volumes: brief background on each source, major insights, final comments, and mini-bio of author.
The “great thinkers” he discusses in 50 Psychology Classics are also organized in alphabetical order, although I would have preferred (one man’s opinion) that they had been organized within discrete thematic clusters, and not in alphabetical order but in terms of sequence of influence. Sigmund Freud followed by Carl Jung and Alfred Adler and then Anna Freud followed by B.F. Skinner, for example. Frankly, as I checked out the table of contents, I was initially surprised to see Edward de Bono, Howard Gardner, Malcolm Gladwell, Daniel Goleman, Steven Pinker, Gail Sheehy, and William Styron among the “iconic figures” listed so I read their segments first and, sure enough, Butler-Bowdon explains the inclusion of each.
In the Introduction, he provides an overview on the development of modern psychology as a field of study, once “early titans” (e.g. William James, Sigmund Freud, Jung, and Adler) had written books that the general public could understand. Within the Introduction, he also suggests seven themes that offer different perspectives on “who we are, how we think, and what we do” and assigns to each a cluster of relevant commentaries. Readers can then decide which themes are of greatest interest to them, and, on which selections to focus. For example, five sources are suggested for “Tapping the unconscious mind: Wisdom of a different kind.” They are:
The Gift of Fear (Gavin de Becker)
My Voice Will Go With You (Milton Erickson by Sidney Rosen)
The Interpretation of Dreams (Sigmund Freud)
Blink (Malcolm Gladwell)
The Archetypes and the Collective Unconscious (Carl Jung)
I read some books in the series cover-to-cover sequentially; with others, I hop around back and forth in random fashion; with still others, I read strategically after checking out the table of contents, as I did with this one. My guess (only a guess) is the latter approach will work best for most readers and many may decide what to read and in what order after reviewing the seven thematic clusters in the Introduction. For those who feel overwhelmed by the number of books in print and need help selecting what will be of greatest interest to them, the volumes in the 50 Classics series will be especially valuable.
Butler-Bowdon functions brilliantly as an erudite “travel agent” for readers, but also as an enthusiastic “tour guide” who then accompanies them from one “landmark” to the next. One of this book’s several value-added benefits is that Butler-Bowdon discusses several authors and works of which many (if not most) of his readers may have been previously unaware. He also does a skillful job of comparing and contrasting perspectives on a specific subject as in this volume, for example, when noting that a “central idea in Adlerian psychology is that individuals are always striving toward a goal. Whereas Freud saw us as driven by what was in our past, Adler had a teleological view – they we are driven by our goals, whether they are conscious or not.”
Those who share my regard for this book are urged to check out the other volumes in the 50 Classics series. To those in business, I also highly recommend several volumes in the Capstone reference series written by Des Dearlove, notably The Ultimate Book of Business Thinking.
Heidi Grant Halvorson: An interview by Bob Morris
Heidi Grant Halvorson, PhD, is a motivational psychologist, researcher, and consultant. She writes about the scientifically-tested strategies we can use to be more effective reaching our goals at work and in our personal lives. Her new book is Succeed: How We Can Reach Our Goals (Hudson Street Press). Heidi serves on the Board of Advisors to Columbia Business School’s Motivation Science Center. She is also the co-editor of the academic handbook, The Psychology of Goals, a regular contributor to the BBC World Service’s “Business Daily,” and an expert blogger for Harvard Business Review, Forbes, Fast Company, SmartBrief, Huffington Post and Psychology Today. Her website is www.heidigranthalvorson.com.
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Morris: Was there a turning point (if not an epiphany) in your life that set your career on the course you continue to follow? Please explain.
Halvorson: I started college, believe it or not, as a chemistry major. I’ve always loved science, probably because I have always wanted to solve mysteries like Sherlock Holmes, and science is essentially about problem-solving and figuring out what’s really going on beneath the surface.
I took a psychology class my junior year, just to fulfill a course requirement, and discovered that not only was it a science, but it was the best possible kind – a science about people, why they do the things they do, and how to change what they do for the better. What is more interesting than that? Or more useful? That course changed my life, and put me on a path to using the methods of science (testing, objectivity, etc.) in order to help people lead happier, more effective lives. Succeed is my attempt to take the scientific findings, and break them down into easy-to-implement steps (in plain English), so that people can find the solutions they need.
Morris: You have written countless articles and a few books in which you share what you have learned about human achievement. More specifically, about why people tend to blame their failures on the wrong reasons. For example?
Halvorson: There is a strong tendency, especially in the U.S. but in Western cultures more generally, to attribute our successes and failures to ability. And by that we usually mean some innate quality or aptitude. So you either win the DNA lottery and end up with lots of intelligence, or creativity, or willpower – and are therefore successful – or you don’t, and you fail.
This explanation is wrong in two very important ways. First, ability simply doesn’t work that way. No matter which ability you’re talking about – whether it’s intelligence, creativity, athletic prowess, conscientiousness, or self-control – research shows them to be profoundly malleable. In other words, no matter what you start with, what you end up with has everything to do with experience, learning, and effort. If you want to be smarter, you can get smarter. If you want to have more self-control, you can build your willpower “muscle.” But when we think of our abilities as fixed and innate, we give up on ourselves when we encounter difficultly, and resign ourselves to failure (“I guess I’m not just good at this sort of thing.”)
The second way in which this explanation is wrong is that no matter how much ability you have, successfully reaching a goal has everything to do the actions you take (or don’t take) along the way. Effort, strategy choice, help-seeking, mindset, motivation, confidence, planning, and monitoring of progress are the true keys to achievement, and they are much more powerful than “ability” or “aptitude” when it comes to predicting who will ultimately succeed. But until we start rejecting explanations like “I’m just not smart enough” or “I don’t have what it takes,” we won’t start looking in the right places for the real problems, and figuring out solutions.
Morris: Are there any “right” reasons to explain failure? Please explain.
Halvorson: Absolutely – we need to look to our actions, rather than our abilities. We need to think about the aspects of our performance that are under our direct control: the effort we put in, the strategies we used, the critical steps we may have neglected to take, whether or not we considered the obstacles to success and made plans for how to deal with them, etc. Succeed is, more than anything else, a guide to diagnosing where you went wrong, and putting you back on the right path.
Morris: The term “success” seems so subjective. Is there a definition that seems to have universal applications? If so, what is it? If not, why not?
Halvorson: You’re right, “success” is very subjective. In the book, I typically use it to mean reaching whatever goal you’ve set for yourself, so “success” will look very different from person to person depending on what they want out of life. There do, however, seem to be goals that are more likely than others to lead to lasting happiness and well-being, because they satisfy three universal human needs: relatedness, competence, and autonomy. In other words, pursuing goals that make us feel connected to others, help us to master skills and acquire knowledge, and allow us to engage in activities that reflect our personal values, will lead to the kind of life satisfaction that we can probably all agree constitutes “success.”
Morris: In Denial of Death, a book published two months after his death, Ernest Becker said physical death is inevitable but another form of death could be denied: that which occurs when we become wholly preoccupied with fulfilling others’ expectations of us. What do you think?
Halvorson: When we think about our goals in terms of seeking validation and approval from others (wanting to prove that we are smart, likable, and worthy – or what I call trying to “be good”), it has several very unfortunate consequences. First, it diminishes our interest and enjoyment, because we are too focused on the final performance rather than the process of getting there. We can’t savor the experience of the journey, because we are too worried about the destination.
It also increases the tendency to see our performance as a measure or reflection of our ability or self-worth. When things get difficult, it creates anxiety and withdrawal – two very powerful goal saboteurs. People who seek validation are more likely to give up on themselves too soon, and suffer from longer, deeper episodes of depression.
If instead, we look at our pursuits as opportunities to learn and develop – to seek growth, rather than validation – a very different pattern emerges. I call this kind of goal a “get better” goal, because it’s more about progress. It’s about getting smarter, rather than proving that you already are smart. When we frame our goals this way, studies show that we enjoy what we do more, feel less threatened by challenges, and persist longer when the going gets rougher. We are less concerned with making mistakes, and consequently we make fewer of them. We’re less likely to be anxious or depressed, and more likely to experience lasting well-being. Switching from the be good to the get better mindset is the subject of a full chapter in Succeed because it has been shown to have so many life-altering benefits.
Morris: You believe that there is a “science” of success. How so?
Halvorson: Absolutely! Success isn’t random or accidental – there are reliable principles involved, ones that have been uncovered through hundreds and hundreds of studies over the last 50+ years. We know a great deal about why some people reach their goals and others don’t – and why otherwise successful people still end up having goals that give them trouble.
We know which strategies work, and which ones don’t. And we know why some intuitions about success are spot on, and why others are dead wrong. It can be very difficult (actually, it’s impossible) to look at your own behavior objectively and figure out what you did right or wrong, but the picture becomes clearer when we step back and look large groups of people striving for the same goal. We can identify more easily the key elements that bring about success, and feel more confident that we’re on the right track.
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To read the complete interview, please click here.
A Window into Mozart
Here’s a recent post by the folks the Drucker Exchange (the Dx) that hosts an ongoing conversation about bettering society through effective management and responsible leadership. It is produced by the Drucker Institute, a think tank and action tank based at Claremont Graduate University that was established to advance and build on the ideas and ideals of Peter F. Drucker (1909-2005), “the father of modern management.”
“The Dx was first published as Drucker Apps in 2009 (see Dx archives). Renamed and reconfigured in October 2010, the Dx is now designed to stimulate a discussion of current events that is illuminated by Peter Drucker’s timeless teachings. It is a blog for people who want to get informed, involved and inspired to convert ideas into action.”
In several dozen previous posts, I’ve shared a wide variety of opinions about what innovation and creativity are and do. Once again as is generally the case, Peter Drucker was at least 15-20 years ahead of his time, providing the “shoulders” to which a 12th century French monk, Bernard of Chartres, once referred and on which so many prominent business thinkers now stand. In the article that follows, the focus is on Mozart but — once again — through the prism of Drucker’s original insights.
To check out the wealth of resources and sign up for email alerts, please click here.
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“They showed no corrections of any kind. Not one. He had simply written down music already finished in his head.” This line, from the film version of Amadeus, is how mediocre composer Antonio Salieri describes a musical score by Wolfgang Amadeus Mozart. In real life,
Mozart’s work had plenty of false starts. Nevertheless, the idea of creativity being nearly heaven-sent is a persistent one across many fields. The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, a new book by professors Jeff Dyer of Brigham Young University, Hal Gregersen of INSEAD and Harvard’s Clayton Christensen, offers a heftily-researched look at how innovation and creativity work. “Becoming a more innovative thinker takes patience and hard work,” explains an article about the book on CNNMoney. “Groundbreaking ideas, even those that look like bolts from the blue, usually come from painstaking preparation.”
This was a concept that Peter Drucker frequently emphasized, most prominently in his 1985 classic Innovation and Entrepreneurship.
Companies that innovate successfully don’t view inspiration as mysterious and elusive—or get caught “waiting around,” as Drucker put it, “for the muse to kiss you.”
“They view it as the result of concerted effort and sound processes. “Most of creativity is just hard and systematic work,” Drucker told an interviewer in 2000. “Innovation has to have a systematic approach.”
That approach doesn’t even have to be fleet-footed. “While others rush around in the frenzy and busyness which very bright people so often confuse with ‘creativity,’ the plodder puts one foot in front of the other and gets there first,” Drucker wrote in The Effective Executive.
Drucker ultimately identified a very particular course for the plodder to travel by spelling out seven specific sources of innovative opportunity.
“The line between these seven source areas . . . are blurred, and there is considerable overlap between them,” Drucker wrote. “They can be likened to seven windows, each on a different side of the same building.” They are:
Unexpected events (successes or failures)
Incongruities (or the difference between what is and what everybody assumes something to be)
Process needs (where you perfect a process that already exists or replace a link that is weak)
Disruptions in industry or market structure
Shifting demographics
Changes in perception
New knowledge (both scientific and nonscientific)
For those who are relatively unfamiliar with Peter Drucker’s work, I highly recommend The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management, published by Harper (2008). t is available in a softbound edition and for sale by Amazon for only $11.42
You Haven’t Finished Reading A Book Until You Do This… (Wishful Thinking Vs. Execution)
When I present one of my book synopsis presentations, I like to read some of the key quotes from the book and then ask folks to “turn to the person next to you and tell them which quote most resonated with you.” It always sparks some lively and useful conversations.
Here’s the next step – the takeaway for you whenever you read a book. Ask yourself:
“what have I read that resonates with me – with my situation, at work, especially at this time?”
Now, ask yourself this question:
“So, what am I going to do about this?”
When you get the answer to this question, then you can begin implementing what you have learned from reading your book.
In other words, understand – get clear! – and then, do!
In other words, the world belongs to those who understand, and then execute!
For those who never execute – it’s all just wishful thinking…





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