Cleopatra’s Three Can’t Miss Tips for Business Success
Here is an article written by Sean Silverthorne for BNET (March 25, 2011), The CBS Interactive Business Network. To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here.
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I’ve always wanted to write one of those cheesy books about what a great figure from history can teach us about modern day business management. Subjects revived from the dead to instruct us have included Genghis Kahn, Lincoln, Capt. Picard, Patton, Gandhi, Shakespeare, and Sun Tzu. Even Napoleon, whose decision to war on Russia in the middle of winter may be one of the worst tactical decisions ever made, gets a book on project management!
Well, I’m reading Stacy Schiff’s brilliant biography Cleopatra: A Life and I believe I am now able to impart to you the secrets of her incredible success.
Unbelievably, I am doing this for free, and with this promise: If you can duplicate Cleopatra’s skills, you too can rule your empire like a god or goddess. Here is all you need to do:
Be Bewitching. By most accounts, Cleopatra was not only beautiful but funny, persuasive, seductive, a natural-born flatterer, and willing to spend massive amounts to throw unforgettable parties. The people loved their queen, and so did Julius Caesar and Marc Antony — the two most powerful men of the time. The Lesson: For business success develop a great personality, be rich, and be willing to kiss-up (literally) to anyone who is powerful enough to defeat you.
Be Ruthless. When her sister Arsinoe threatened to disrupt her reign, Cleopatra let her displeasure be known to Marc Anthony and the problem was, well, eradicated. No better fate befell Alexandrians she considered conspirators — Cleopatra sent the detached head of one of them to a strategic rival in order to curry favor. The Lesson: Dead men don’t tell tales, but they do make good marketing platforms.
Be Brilliant. She could build a fleet, beat down a revolt, and control the minutest details of the country’s currency. She was highly educated, fluent in nine languages and likely played a lovely lyre. She could converse eloquently on Homer with one breath, drop a ribald joke with the next. The Lesson: It doesn’t hurt to be the smartest person in the room, as well as the most beautiful and most compelling.
Here’s a bonus Cleopatra trait you’ll also want to cultivate.
Know how to make an entrance. When the Queen of the Nile visited Marc Anthony for the first time in his home city of Tarsus, Turkey, she had to make an impression to get the powerful warrior, and his followers, on her side. She arrived on a decorated barge, sailing under large purple sails and powered by 170 men with silver-painted oars. Here’s one account cited by Schiff:
“She herself reclined beneath a gold-spangled canopy, dressed as Venus in a painting, while beautiful young boys, like painted Cupids, stood at her side and fanned her. Her fairest maids were likewise dressed as sea nymphs and graces, some steering at the rudder, some working at the ropes. Wondrous odors from countless incense-offerings diffused themselves along the river-banks.” The Lesson: It’s better to be looked over than over looked.
And there you have it, Cleopatra’s solid gold tips for business success: Be beautiful, rich, ruthless, a flirt, smart and a party girl with a sense of the dramatic. (Oh, and it would have helped if Elizabeth Taylor, R.I.P, played you in the movie.)
Time to get to work!
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Sean Silverthorne is the editor of HBS Working Knowledge, which provides a first look at the research and ideas of Harvard Business School faculty. Working Knowledge, which won a Webby award in 2007, currently records 4 million unique visitors a year. He has been with HBS since 2001. Silverthorne has 28 years experience in print and online journalism. Before arriving at HBS, he was a senior editor at CNET and executive editor of ZDNET News. While at Ziff-Davis, Silverthorne also worked on the daily technology TV show The Site, and was a senior editor at PC Week Inside, which chronicled the business of the technology industry. He has held several reporting and editing roles on a variety of newspapers, and was Investor Business Daily‘s first journalist based in Silicon Valley.
Decide what you think, first
Here is another valuable Management Tip of the Day from Harvard Business Review. To sign up for a free subscription, to any/all HBR newsletters, please click here.
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When working on a challenging task — writing a speech, preparing an important presentation, or developing a new idea — it’s helpful to get feedback from others.
Do they think it’s any good? In what direction do they think you should take it?
But sometimes, too much feedback can drown out the most important opinion: your own.
If you feel like you’re getting too much input or are no longer sure what you think of your own work, take a break from the feedback.
Decide what you think. This will build your confidence and trust in yourself.
Once you’ve articulated and refined your own perspective, reach back out to your trusted advisors to get theirs.
Today’s Management Tip was adapted from “How to Teach Yourself to Trust Yourself” by Peter Bregman.
To read the complete post, please click here.
Commitment or Compliance…It’s Your Choice
I am grateful to Marcus Buckingham for calling my attention to Bob Woodcock and the material he posts at his website.
Here is an excerpt from a recent and excellent article that suggests the quality of Woodcock’s reasoning and writing skills, posted on January 21, 2011.
To read the complete article, check out others, and sign up for email alerts, please click here.
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According to author Daniel Pink traditional management methods are great if what you want from your people is compliance. The problem is that most of us in leadership roles require far more than that in the new normal that exists in these post recessionary times. Without a committed and engaged workforce our ability to create sustainable business outcomes is severely challenged.
Pink has done some ground breaking work in identifying the true drivers of better performance in the workplace. It turns out that for simple, straight forward tasks the carrot and the stick work well as motivators. For roles that require algorithmic performance, the concept of “if you do this, then you get that” works as a performance motivator. However, if the task gets more complicated – when it requires some conceptual, creative thinking – those kinds of motivators don’t work. We’ve known for years that money is not the primary motivator of successful business outcomes. Science has shown us that performance, and personal satisfaction, come down to three factors:
Autonomy
Mastery
Purpose
Autonomy is our desire to be self-directed, to run our own lives. This is where traditional management methods actually get in the way of performance. In their book First Break All The Rules: What the World’s Greatest Managers Do Differently, Marcus Buckingham and Curt Coffman identified the differences between what great managers do and what conventional wisdom dictates. Their findings indicated that without fail the managers that concentrated on following had significantly better results than their contemporaries:
• Selecting for talent.
• Set expectations by defining the right outcomes.
• Motivate by focusing on an individual’s strengths.
• Develop the people on their team by helping them find the right fit within the organization.
Defining the right outcomes and focusing on the individual strengths of the members of your team will have a dramatic effect on the sense of autonomy that you engender. Traditional management focuses on setting expectations by defining the right steps for your direct reports. Regardless of what your leadership role is within the organization (leader of others vs. leader of leaders) when you establish what the target or goal is with one of your direct reports and allow them to determine the right steps to success are you provide them with the autonomy that drives both personal satisfaction and improved performance.
The shift from being an individual contributor within the organization to being a leader of others is a difficult one to make. Most of us that have made that transition didn’t get much in the way of training for our new role. We know what has worked well for us in the past and when it comes to crunch time we reach back to those experiences and apply them with our direct reports. Unfortunately much of what we did as an individual contributor has a negative impact when it comes to managing for results with others.
There are some simple steps you can take to ensure that you cultivate a true sense of autonomy with your direct reports. It is important to remember that autonomy and accountability go hand in hand. Allowing your direct reports to determine what the right steps are doesn’t mean that you will be abdicating your responsibility as a manager to ensure that targets are met and successful business outcomes are delivered. It is imperative to the success of your direct reports that you have frequent check-in conversations and that you both monitor the progress to the end result. That doesn’t mean that you should look for a status update every time you talk with the person. Establish a schedule of follow-up meetings and stick with the schedule.
It’s been said that good people don’t leave the organization they work for, they leave due to a misalignment with their manager. That’s often driven by the fact that their manager has been determined to motivate them by identifying and overcoming what s/he perceives to be their weaknesses. The fact is that people don’t change that much. As a manager you are wasting your time trying to put in what you feel was left out. Focus instead on the individual strengths and try to draw out more of what was left in.
Strength based coaching plays directly to mastery. Each of us would like to get better at what we do. I don’t believe that anyone I’ve ever managed got up in the morning and started the day thinking about how they wanted to go to work and do the worst possible job they could. It was only when I began to understand behaviour that I could see how my actions were impacting both the personal satisfaction and individual performance of my direct reports. Once I was able to apply the science of behaviour and truly understand what the motivational drives and needs were for the various people I began to see the shift from compliance to commitment.
It truly is your choice to make. I can speak from experience on both sides of the issue and I have to say that I much preferred commitment from my direct reports. Your role as a leader of a group of individual contributors puts you in the driver’s seat when it comes to the level of engagement within your organization. In most cases this group of managers is directly responsible for the business outcomes of 70% to 80% of the workforce. Give them autonomy, mastery and purpose and watch them shine. Have great conversations and focus on developing their strengths. That’s the way to improve performance.
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According to Bob Woodcock, “My role is to help companies manage their talent and improve profitability by better understanding, motivating and developing their people. It’s a combination of “gut” plus science creating better, more informed decisions. I do this by training leaders to align the capacities of their people with the organizations business objectives.”
For more information please visit www.thepulsecheck.com.






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